Comments on: Recipe books and social media http://www.christopherspenn.com/2009/05/recipe-books-and-social-media/ Wed, 08 Feb 2012 23:56:00 +0000 hourly 1 By: tradeshow http://www.christopherspenn.com/2009/05/recipe-books-and-social-media/#comment-13330 tradeshow Sat, 23 May 2009 05:32:00 +0000 http://www.christopherspenn.com/2009/05/14/recipe-books-and-social-media/#comment-13330 This is one of the many reasons people in social media hate things and terms like monetization - not because we begrudge companies the right to earn some money, but because what you’re selling simply isn’t useful, doesn’t solve a problem. This is one of the many reasons people in social media hate things and terms like monetization – not because we begrudge companies the right to earn some money, but because what you’re selling simply isn’t useful, doesn’t solve a problem.

]]> By: Ed Healy http://www.christopherspenn.com/2009/05/recipe-books-and-social-media/#comment-3632 Ed Healy Fri, 22 May 2009 21:42:55 +0000 http://www.christopherspenn.com/2009/05/14/recipe-books-and-social-media/#comment-3632 Chris, I can see how you've applied this to your industry - giving free financial aid advice allows you to help without beating people over the head with your brand.<br><br>How would you apply this to the entertainment industry: movies, books, comics, video games? Any ideas? Chris, I can see how you've applied this to your industry – giving free financial aid advice allows you to help without beating people over the head with your brand.

How would you apply this to the entertainment industry: movies, books, comics, video games? Any ideas?

]]> By: Ed Healy http://www.christopherspenn.com/2009/05/recipe-books-and-social-media/#comment-7623 Ed Healy Fri, 22 May 2009 21:42:55 +0000 http://www.christopherspenn.com/2009/05/14/recipe-books-and-social-media/#comment-7623 Chris, I can see how you've applied this to your industry - giving free financial aid advice allows you to help without beating people over the head with your brand.<br><br>How would you apply this to the entertainment industry: movies, books, comics, video games? Any ideas? Chris, I can see how you've applied this to your industry – giving free financial aid advice allows you to help without beating people over the head with your brand.

How would you apply this to the entertainment industry: movies, books, comics, video games? Any ideas?

]]> By: Ed Healy http://www.christopherspenn.com/2009/05/recipe-books-and-social-media/#comment-3631 Ed Healy Fri, 22 May 2009 14:42:55 +0000 http://www.christopherspenn.com/2009/05/14/recipe-books-and-social-media/#comment-3631 Chris, I can see how you've applied this to your industry - giving free financial aid advice allows you to help without beating people over the head with your brand.<br><br>How would you apply this to the entertainment industry: movies, books, comics, video games? Any ideas? Chris, I can see how you've applied this to your industry – giving free financial aid advice allows you to help without beating people over the head with your brand.

How would you apply this to the entertainment industry: movies, books, comics, video games? Any ideas?

]]> By: Sleepless in Sacramento http://www.christopherspenn.com/2009/05/recipe-books-and-social-media/#comment-7624 Sleepless in Sacramento Thu, 21 May 2009 08:11:38 +0000 http://www.christopherspenn.com/2009/05/14/recipe-books-and-social-media/#comment-7624 You are right when you speak of those cookbooks as antiquities. As a mater of fact, I picked up some cookbooks such as what you are speaking of at a local antique store. The books I got were from the late 1930's and were geared toward new brides. The cookbooks had advertising from local businesses in the area (i.e. butcher shop, bakery, dress shop, fabric stores, beauty parlors, banks, insurance companies, etc). Those books were a hoot to look at.<br>But what you are getting at, yes they were soft sales, they offered solutions to real problems. I like the idea of not shoving things down peoples throats or making them believe you can fix their problems (often times it is just empty promises decorated with fancy trimmings). You are right when you speak of those cookbooks as antiquities. As a mater of fact, I picked up some cookbooks such as what you are speaking of at a local antique store. The books I got were from the late 1930's and were geared toward new brides. The cookbooks had advertising from local businesses in the area (i.e. butcher shop, bakery, dress shop, fabric stores, beauty parlors, banks, insurance companies, etc). Those books were a hoot to look at.
But what you are getting at, yes they were soft sales, they offered solutions to real problems. I like the idea of not shoving things down peoples throats or making them believe you can fix their problems (often times it is just empty promises decorated with fancy trimmings).

]]> By: Sleepless in Sacramento http://www.christopherspenn.com/2009/05/recipe-books-and-social-media/#comment-3630 Sleepless in Sacramento Thu, 21 May 2009 01:11:38 +0000 http://www.christopherspenn.com/2009/05/14/recipe-books-and-social-media/#comment-3630 You are right when you speak of those cookbooks as antiquities. As a mater of fact, I picked up some cookbooks such as what you are speaking of at a local antique store. The books I got were from the late 1930's and were geared toward new brides. The cookbooks had advertising from local businesses in the area (i.e. butcher shop, bakery, dress shop, fabric stores, beauty parlors, banks, insurance companies, etc). Those books were a hoot to look at.<br>But what you are getting at, yes they were soft sales, they offered solutions to real problems. I like the idea of not shoving things down peoples throats or making them believe you can fix their problems (often times it is just empty promises decorated with fancy trimmings). You are right when you speak of those cookbooks as antiquities. As a mater of fact, I picked up some cookbooks such as what you are speaking of at a local antique store. The books I got were from the late 1930's and were geared toward new brides. The cookbooks had advertising from local businesses in the area (i.e. butcher shop, bakery, dress shop, fabric stores, beauty parlors, banks, insurance companies, etc). Those books were a hoot to look at.
But what you are getting at, yes they were soft sales, they offered solutions to real problems. I like the idea of not shoving things down peoples throats or making them believe you can fix their problems (often times it is just empty promises decorated with fancy trimmings).

]]> By: Stuart Foster http://www.christopherspenn.com/2009/05/recipe-books-and-social-media/#comment-7625 Stuart Foster Thu, 14 May 2009 19:53:15 +0000 http://www.christopherspenn.com/2009/05/14/recipe-books-and-social-media/#comment-7625 I was definitely indoctrinated by these brands growing up. Betty Crocker, Kraft and Good Housekeeping were all mainstays of recipes in the Foster household. Fantastic idea on the part of these companies because now I associate good food/good memories with those brands (and am more likely to buy them then some other.) I was definitely indoctrinated by these brands growing up. Betty Crocker, Kraft and Good Housekeeping were all mainstays of recipes in the Foster household. Fantastic idea on the part of these companies because now I associate good food/good memories with those brands (and am more likely to buy them then some other.)

]]> By: Art Aiello http://www.christopherspenn.com/2009/05/recipe-books-and-social-media/#comment-7626 Art Aiello Thu, 14 May 2009 18:05:37 +0000 http://www.christopherspenn.com/2009/05/14/recipe-books-and-social-media/#comment-7626 An excellent point. When pitching blog ideas to clients, I always work to make the blog not about the product, but about something bigger and more valuable to the consumer. If the client is into auto parts, for example, why not make the blog about auto repair? Blogs can turn into recipe books that solve problems for the consumer while having a timeless quality that will always keep your brand top of mind. An excellent point. When pitching blog ideas to clients, I always work to make the blog not about the product, but about something bigger and more valuable to the consumer. If the client is into auto parts, for example, why not make the blog about auto repair? Blogs can turn into recipe books that solve problems for the consumer while having a timeless quality that will always keep your brand top of mind.

]]> By: Stuartfoster http://www.christopherspenn.com/2009/05/recipe-books-and-social-media/#comment-3625 Stuartfoster Thu, 14 May 2009 12:53:15 +0000 http://www.christopherspenn.com/2009/05/14/recipe-books-and-social-media/#comment-3625 I was definitely indoctrinated by these brands growing up. Betty Crocker, Kraft and Good Housekeeping were all mainstays of recipes in the Foster household. Fantastic idea on the part of these companies because now I associate good food/good memories with those brands (and am more likely to buy them then some other.) I was definitely indoctrinated by these brands growing up. Betty Crocker, Kraft and Good Housekeeping were all mainstays of recipes in the Foster household. Fantastic idea on the part of these companies because now I associate good food/good memories with those brands (and am more likely to buy them then some other.)

]]> By: Stuartfoster http://www.christopherspenn.com/2009/05/recipe-books-and-social-media/#comment-3627 Stuartfoster Thu, 14 May 2009 12:53:15 +0000 http://www.christopherspenn.com/2009/05/14/recipe-books-and-social-media/#comment-3627 I was definitely indoctrinated by these brands growing up. Betty Crocker, Kraft and Good Housekeeping were all mainstays of recipes in the Foster household. Fantastic idea on the part of these companies because now I associate good food/good memories with those brands (and am more likely to buy them then some other.) I was definitely indoctrinated by these brands growing up. Betty Crocker, Kraft and Good Housekeeping were all mainstays of recipes in the Foster household. Fantastic idea on the part of these companies because now I associate good food/good memories with those brands (and am more likely to buy them then some other.)

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