Comments on: How powerful is your social media? http://www.christopherspenn.com/2009/05/how-powerful-is-your-social-media/ Wed, 08 Feb 2012 23:56:00 +0000 hourly 1 By: Social Media Power http://www.christopherspenn.com/2009/05/how-powerful-is-your-social-media/#comment-3618 Social Media Power Sat, 09 May 2009 01:10:25 +0000 http://www.christopherspenn.com/2009/05/07/how-powerful-is-your-social-media/#comment-3618 The thing is with a lot of social media, seo or other internet marketers is they are so wrapped up in their clients work that their own website efforts suffer. So if you consider yourself a social media expert it's not that you should be able to ping your own network but it's the power of your clients networks as a result of the work/consulting you did for them. The thing is with a lot of social media, seo or other internet marketers is they are so wrapped up in their clients work that their own website efforts suffer. So if you consider yourself a social media expert it's not that you should be able to ping your own network but it's the power of your clients networks as a result of the work/consulting you did for them.

]]> By: Social Media Power http://www.christopherspenn.com/2009/05/how-powerful-is-your-social-media/#comment-6095 Social Media Power Sat, 09 May 2009 01:10:25 +0000 http://www.christopherspenn.com/2009/05/07/how-powerful-is-your-social-media/#comment-6095 The thing is with a lot of social media, seo or other internet marketers is they are so wrapped up in their clients work that their own website efforts suffer. So if you consider yourself a social media expert it's not that you should be able to ping your own network but it's the power of your clients networks as a result of the work/consulting you did for them. The thing is with a lot of social media, seo or other internet marketers is they are so wrapped up in their clients work that their own website efforts suffer. So if you consider yourself a social media expert it's not that you should be able to ping your own network but it's the power of your clients networks as a result of the work/consulting you did for them.

]]> By: Guest http://www.christopherspenn.com/2009/05/how-powerful-is-your-social-media/#comment-3619 Guest Fri, 08 May 2009 22:59:00 +0000 http://www.christopherspenn.com/2009/05/07/how-powerful-is-your-social-media/#comment-3619 Many people buy into the crappy downline secrets and internet network marketing lead generation tactics of IM gurus and not much attention is paid to the quality of the product that is being sold. You must be able to identify the needs and frustrations that your potential clients face. Then you should develop an attractive and personal business identity. This is the concept behind attraction marketing, a new internet network marketing lead generation technique where you develop ongoing relationships with clients and become a person of value by educating your buyers first and then moving them along the buying path in your communications. The combination of internet network marketing and social media, if done right, is a perfect attraction marketing strategy to establish your presence in a number of different places on the Web and reach potential customers anywhere in the world. Traditional marketing will never be able to target as precisely as social media marketing. Just imagine the social media profits you can have in being able to recruit people from different places. Many people buy into the crappy downline secrets and internet network marketing lead generation tactics of IM gurus and not much attention is paid to the quality of the product that is being sold. You must be able to identify the needs and frustrations that your potential clients face. Then you should develop an attractive and personal business identity. This is the concept behind attraction marketing, a new internet network marketing lead generation technique where you develop ongoing relationships with clients and become a person of value by educating your buyers first and then moving them along the buying path in your communications. The combination of internet network marketing and social media, if done right, is a perfect attraction marketing strategy to establish your presence in a number of different places on the Web and reach potential customers anywhere in the world. Traditional marketing will never be able to target as precisely as social media marketing. Just imagine the social media profits you can have in being able to recruit people from different places.

]]> By: Guest http://www.christopherspenn.com/2009/05/how-powerful-is-your-social-media/#comment-6096 Guest Fri, 08 May 2009 22:59:00 +0000 http://www.christopherspenn.com/2009/05/07/how-powerful-is-your-social-media/#comment-6096 Many people buy into the crappy downline secrets and internet network marketing lead generation tactics of IM gurus and not much attention is paid to the quality of the product that is being sold. You must be able to identify the needs and frustrations that your potential clients face. Then you should develop an attractive and personal business identity. This is the concept behind attraction marketing, a new internet network marketing lead generation technique where you develop ongoing relationships with clients and become a person of value by educating your buyers first and then moving them along the buying path in your communications. The combination of internet network marketing and social media, if done right, is a perfect attraction marketing strategy to establish your presence in a number of different places on the Web and reach potential customers anywhere in the world. Traditional marketing will never be able to target as precisely as social media marketing. Just imagine the social media profits you can have in being able to recruit people from different places. Many people buy into the crappy downline secrets and internet network marketing lead generation tactics of IM gurus and not much attention is paid to the quality of the product that is being sold. You must be able to identify the needs and frustrations that your potential clients face. Then you should develop an attractive and personal business identity. This is the concept behind attraction marketing, a new internet network marketing lead generation technique where you develop ongoing relationships with clients and become a person of value by educating your buyers first and then moving them along the buying path in your communications. The combination of internet network marketing and social media, if done right, is a perfect attraction marketing strategy to establish your presence in a number of different places on the Web and reach potential customers anywhere in the world. Traditional marketing will never be able to target as precisely as social media marketing. Just imagine the social media profits you can have in being able to recruit people from different places.

]]> By: larrylawfer http://www.christopherspenn.com/2009/05/how-powerful-is-your-social-media/#comment-3621 larrylawfer Fri, 08 May 2009 19:29:03 +0000 http://www.christopherspenn.com/2009/05/07/how-powerful-is-your-social-media/#comment-3621 Another excellent and well crafted post, Chris. Thank you. As I watch the churning of these social media experts touting it as the solution I wonder if they even know the question. To me the question is what do you want to do, then how can you best do it. By jumping into social media and growing an audience does not mean that audience is following, it certainly doesn't mean your voice, however delivered, is persuading anyone. It all comes down to knowing what you are trying to do it and then using the right tools for the job. It is not about the tools of social media, ever. It just isn't. Another excellent and well crafted post, Chris. Thank you. As I watch the churning of these social media experts touting it as the solution I wonder if they even know the question. To me the question is what do you want to do, then how can you best do it. By jumping into social media and growing an audience does not mean that audience is following, it certainly doesn't mean your voice, however delivered, is persuading anyone. It all comes down to knowing what you are trying to do it and then using the right tools for the job. It is not about the tools of social media, ever. It just isn't.

]]> By: larrylawfer http://www.christopherspenn.com/2009/05/how-powerful-is-your-social-media/#comment-6099 larrylawfer Fri, 08 May 2009 19:29:03 +0000 http://www.christopherspenn.com/2009/05/07/how-powerful-is-your-social-media/#comment-6099 Another excellent and well crafted post, Chris. Thank you. As I watch the churning of these social media experts touting it as the solution I wonder if they even know the question. To me the question is what do you want to do, then how can you best do it. By jumping into social media and growing an audience does not mean that audience is following, it certainly doesn't mean your voice, however delivered, is persuading anyone. It all comes down to knowing what you are trying to do it and then using the right tools for the job. It is not about the tools of social media, ever. It just isn't. Another excellent and well crafted post, Chris. Thank you. As I watch the churning of these social media experts touting it as the solution I wonder if they even know the question. To me the question is what do you want to do, then how can you best do it. By jumping into social media and growing an audience does not mean that audience is following, it certainly doesn't mean your voice, however delivered, is persuading anyone. It all comes down to knowing what you are trying to do it and then using the right tools for the job. It is not about the tools of social media, ever. It just isn't.

]]> By: Michael Specht http://www.christopherspenn.com/2009/05/how-powerful-is-your-social-media/#comment-3620 Michael Specht Fri, 08 May 2009 19:16:30 +0000 http://www.christopherspenn.com/2009/05/07/how-powerful-is-your-social-media/#comment-3620 Chris good post! <br><br>Having been described as a social media expert today for the first time to a group of 100 HR managers it was quite an expectation to live up too.<br><br>I have heard that to be an expert in a discipline you need to have worked at it for 10yrs, I just can't remember where I have heard it. So very few people could begin to claim expertise when put against that benchmark.<br><br>110% agree social media is not a silver bullet and now amount of social media strategy will save your failing product/company etc. However as part of an overall strategy it might just take you from average success to great success.<br><br>Also there is a massive lack of hard dollar ROI figures when you talk to most "experts". Instead you get the whole "I got them X thousand followers" blah blah blah! As you said show me the money! To do this you need a clear business objective as to why you are getting involved!<br><br>(I hope this makes sense no sleep for 24hrs is making me see double!) Chris good post!

Having been described as a social media expert today for the first time to a group of 100 HR managers it was quite an expectation to live up too.

I have heard that to be an expert in a discipline you need to have worked at it for 10yrs, I just can't remember where I have heard it. So very few people could begin to claim expertise when put against that benchmark.

110% agree social media is not a silver bullet and now amount of social media strategy will save your failing product/company etc. However as part of an overall strategy it might just take you from average success to great success.

Also there is a massive lack of hard dollar ROI figures when you talk to most “experts”. Instead you get the whole “I got them X thousand followers” blah blah blah! As you said show me the money! To do this you need a clear business objective as to why you are getting involved!

(I hope this makes sense no sleep for 24hrs is making me see double!)

]]> By: Michael Specht http://www.christopherspenn.com/2009/05/how-powerful-is-your-social-media/#comment-6097 Michael Specht Fri, 08 May 2009 19:16:30 +0000 http://www.christopherspenn.com/2009/05/07/how-powerful-is-your-social-media/#comment-6097 Chris good post! <br><br>Having been described as a social media expert today for the first time to a group of 100 HR managers it was quite an expectation to live up too.<br><br>I have heard that to be an expert in a discipline you need to have worked at it for 10yrs, I just can't remember where I have heard it. So very few people could begin to claim expertise when put against that benchmark.<br><br>110% agree social media is not a silver bullet and now amount of social media strategy will save your failing product/company etc. However as part of an overall strategy it might just take you from average success to great success.<br><br>Also there is a massive lack of hard dollar ROI figures when you talk to most "experts". Instead you get the whole "I got them X thousand followers" blah blah blah! As you said show me the money! To do this you need a clear business objective as to why you are getting involved!<br><br>(I hope this makes sense no sleep for 24hrs is making me see double!) Chris good post!

Having been described as a social media expert today for the first time to a group of 100 HR managers it was quite an expectation to live up too.

I have heard that to be an expert in a discipline you need to have worked at it for 10yrs, I just can't remember where I have heard it. So very few people could begin to claim expertise when put against that benchmark.

110% agree social media is not a silver bullet and now amount of social media strategy will save your failing product/company etc. However as part of an overall strategy it might just take you from average success to great success.

Also there is a massive lack of hard dollar ROI figures when you talk to most “experts”. Instead you get the whole “I got them X thousand followers” blah blah blah! As you said show me the money! To do this you need a clear business objective as to why you are getting involved!

(I hope this makes sense no sleep for 24hrs is making me see double!)

]]> By: Social Media Power http://www.christopherspenn.com/2009/05/how-powerful-is-your-social-media/#comment-3617 Social Media Power Fri, 08 May 2009 18:10:25 +0000 http://www.christopherspenn.com/2009/05/07/how-powerful-is-your-social-media/#comment-3617 The thing is with a lot of social media, seo or other internet marketers is they are so wrapped up in their clients work that their own website efforts suffer. So if you consider yourself a social media expert it's not that you should be able to ping your own network but it's the power of your clients networks as a result of the work/consulting you did for them. The thing is with a lot of social media, seo or other internet marketers is they are so wrapped up in their clients work that their own website efforts suffer. So if you consider yourself a social media expert it's not that you should be able to ping your own network but it's the power of your clients networks as a result of the work/consulting you did for them.

]]> By: Authority Networker http://www.christopherspenn.com/2009/05/how-powerful-is-your-social-media/#comment-3616 Authority Networker Fri, 08 May 2009 15:59:00 +0000 http://www.christopherspenn.com/2009/05/07/how-powerful-is-your-social-media/#comment-3616 Many people buy into the crappy downline secrets and internet network marketing lead generation tactics of IM gurus and not much attention is paid to the quality of the product that is being sold. You must be able to identify the needs and frustrations that your potential clients face. Then you should develop an attractive and personal business identity. This is the concept behind attraction marketing, a new internet network marketing lead generation technique where you develop ongoing relationships with clients and become a person of value by educating your buyers first and then moving them along the buying path in your communications. The combination of internet network marketing and social media, if done right, is a perfect attraction marketing strategy to establish your presence in a number of different places on the Web and reach potential customers anywhere in the world. Traditional marketing will never be able to target as precisely as social media marketing. Just imagine the social media profits you can have in being able to recruit people from different places. Many people buy into the crappy downline secrets and internet network marketing lead generation tactics of IM gurus and not much attention is paid to the quality of the product that is being sold. You must be able to identify the needs and frustrations that your potential clients face. Then you should develop an attractive and personal business identity. This is the concept behind attraction marketing, a new internet network marketing lead generation technique where you develop ongoing relationships with clients and become a person of value by educating your buyers first and then moving them along the buying path in your communications. The combination of internet network marketing and social media, if done right, is a perfect attraction marketing strategy to establish your presence in a number of different places on the Web and reach potential customers anywhere in the world. Traditional marketing will never be able to target as precisely as social media marketing. Just imagine the social media profits you can have in being able to recruit people from different places.

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