Comments on: The lie of inbound marketing http://www.christopherspenn.com/2009/02/falsehood-as-truth-the-lie-of-inbound-marketing/ Fri, 10 Feb 2012 02:20:00 +0000 hourly 1 By: Kevin http://www.christopherspenn.com/2009/02/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-15795 Kevin Fri, 10 Dec 2010 12:16:00 +0000 http://www.christopherspenn.com/2009/02/23/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-15795 I couldn't agree more. When you hear anyone speaking in absolutes about anything, I suggest being very suspicious. Reality is almost always a shade of gray. Of course, we tend to buy into it because it seems to be an easy answer, or at least a clearly defined answer. The hard part to the best answer is what you described; its individualized, some combination of efforts, and only discovered after trial/error and some hard work. We have a saying about cold calling, its god's punishment for not asking for referrals. Of course we would rather work on referrals, but, like any inbound opportunity, it takes time and effort to put ourselves in a position for them to actually happen. I couldn’t agree more. When you hear anyone speaking in absolutes about anything, I suggest being very suspicious. Reality is almost always a shade of gray.

Of course, we tend to buy into it because it seems to be an easy answer, or at least a clearly defined answer. The hard part to the best answer is what you described; its individualized, some combination of efforts, and only discovered after trial/error and some hard work.

We have a saying about cold calling, its god’s punishment for not asking for referrals. Of course we would rather work on referrals, but, like any inbound opportunity, it takes time and effort to put ourselves in a position for them to actually happen.

]]> By: Don Dalrymple http://www.christopherspenn.com/2009/02/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-14510 Don Dalrymple Fri, 10 Dec 2010 05:27:00 +0000 http://www.christopherspenn.com/2009/02/23/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-14510 Enjoyed your article. I do think information overload has changed buyer behaviors and the marketplace. It does still start with attention and focus which the buyer previously gave because time was not so compressed and information was not so prevalent. Something has to trigger attention whether it is inbound or outbound. Inbound being that there is emotion, pain and urgency to drive search. Outbound in that different markets may require less self-service and more full-service in the sales process. Our work with different organizations reveals that markets behave differently and the ensuing methodology to use will slide on the proverbial scale accordingly. Thanks again. Enjoyed your article. I do think information overload has changed buyer behaviors and the marketplace. It does still start with attention and focus which the buyer previously gave because time was not so compressed and information was not so prevalent.

Something has to trigger attention whether it is inbound or outbound. Inbound being that there is emotion, pain and urgency to drive search. Outbound in that different markets may require less self-service and more full-service in the sales process. Our work with different organizations reveals that markets behave differently and the ensuing methodology to use will slide on the proverbial scale accordingly. Thanks again.

]]> By: Dharmesh Shah http://www.christopherspenn.com/2009/02/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-14509 Dharmesh Shah Fri, 10 Dec 2010 03:06:00 +0000 http://www.christopherspenn.com/2009/02/23/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-14509 Could not agree more. Even at HubSpot (known best for inbound marketing), we believe in finding a good balance between inbound and outbound methods. Organizations should test, test, test -- and do more of what works. Could not agree more. Even at HubSpot (known best for inbound marketing), we believe in finding a good balance between inbound and outbound methods.

Organizations should test, test, test — and do more of what works.

]]> By: Antidote Web Design http://www.christopherspenn.com/2009/02/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-13262 Antidote Web Design Wed, 11 Mar 2009 03:42:00 +0000 http://www.christopherspenn.com/2009/02/23/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-13262 Great post! However on my side of the planet, most business owners will not be able to relate to your article. A majority of them are practicing purely outbound marketing and have none/little awareness about the possibilities of inbound marketing. Educating them can be challenging at times :) Great post! However on my side of the planet, most business owners will not be able to relate to your article. A majority of them are practicing purely outbound marketing and have none/little awareness about the possibilities of inbound marketing. Educating them can be challenging at times :)

]]> By: BbeS http://www.christopherspenn.com/2009/02/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-3315 BbeS Mon, 23 Feb 2009 23:19:06 +0000 http://www.christopherspenn.com/2009/02/23/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-3315 Christopher, great post. My company is involved in SEO and Social Media solutions, but I completely agree. These aspects are not an end all of marketing solutions, they are complementary. Plus they are oftoen the next step for many companies looking to reach their target market, as well as new markets, in new ways. There are a few profound benefits of using online marketing (inbound or outbound) that are not as easily measured in traditional marketing. The biggest one is probably the ability to track success of a campaign, i.e. conversion tracking(who buys) and traffic from the campaign. Christopher, great post. My company is involved in SEO and Social Media solutions, but I completely agree. These aspects are not an end all of marketing solutions, they are complementary. Plus they are oftoen the next step for many companies looking to reach their target market, as well as new markets, in new ways. There are a few profound benefits of using online marketing (inbound or outbound) that are not as easily measured in traditional marketing. The biggest one is probably the ability to track success of a campaign, i.e. conversion tracking(who buys) and traffic from the campaign.

]]> By: BbeS http://www.christopherspenn.com/2009/02/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-6427 BbeS Mon, 23 Feb 2009 23:19:06 +0000 http://www.christopherspenn.com/2009/02/23/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-6427 Christopher, great post. My company is involved in SEO and Social Media solutions, but I completely agree. These aspects are not an end all of marketing solutions, they are complementary. Plus they are oftoen the next step for many companies looking to reach their target market, as well as new markets, in new ways. There are a few profound benefits of using online marketing (inbound or outbound) that are not as easily measured in traditional marketing. The biggest one is probably the ability to track success of a campaign, i.e. conversion tracking(who buys) and traffic from the campaign. Christopher, great post. My company is involved in SEO and Social Media solutions, but I completely agree. These aspects are not an end all of marketing solutions, they are complementary. Plus they are oftoen the next step for many companies looking to reach their target market, as well as new markets, in new ways. There are a few profound benefits of using online marketing (inbound or outbound) that are not as easily measured in traditional marketing. The biggest one is probably the ability to track success of a campaign, i.e. conversion tracking(who buys) and traffic from the campaign.

]]> By: Bryan Coe http://www.christopherspenn.com/2009/02/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-3312 Bryan Coe Mon, 23 Feb 2009 15:19:06 +0000 http://www.christopherspenn.com/2009/02/23/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-3312 Christopher, great post. My company is involved in SEO and Social Media solutions, but I completely agree. These aspects are not an end all of marketing solutions, they are complementary. Plus they are oftoen the next step for many companies looking to reach their target market, as well as new markets, in new ways. There are a few profound benefits of using online marketing (inbound or outbound) that are not as easily measured in traditional marketing. The biggest one is probably the ability to track success of a campaign, i.e. conversion tracking(who buys) and traffic from the campaign. Christopher, great post. My company is involved in SEO and Social Media solutions, but I completely agree. These aspects are not an end all of marketing solutions, they are complementary. Plus they are oftoen the next step for many companies looking to reach their target market, as well as new markets, in new ways. There are a few profound benefits of using online marketing (inbound or outbound) that are not as easily measured in traditional marketing. The biggest one is probably the ability to track success of a campaign, i.e. conversion tracking(who buys) and traffic from the campaign.

]]> By: Bryan Coe http://www.christopherspenn.com/2009/02/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-3313 Bryan Coe Mon, 23 Feb 2009 15:19:06 +0000 http://www.christopherspenn.com/2009/02/23/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-3313 Christopher, great post. My company is involved in SEO and Social Media solutions, but I completely agree. These aspects are not an end all of marketing solutions, they are complementary. Plus they are oftoen the next step for many companies looking to reach their target market, as well as new markets, in new ways. There are a few profound benefits of using online marketing (inbound or outbound) that are not as easily measured in traditional marketing. The biggest one is probably the ability to track success of a campaign, i.e. conversion tracking(who buys) and traffic from the campaign. Christopher, great post. My company is involved in SEO and Social Media solutions, but I completely agree. These aspects are not an end all of marketing solutions, they are complementary. Plus they are oftoen the next step for many companies looking to reach their target market, as well as new markets, in new ways. There are a few profound benefits of using online marketing (inbound or outbound) that are not as easily measured in traditional marketing. The biggest one is probably the ability to track success of a campaign, i.e. conversion tracking(who buys) and traffic from the campaign.

]]> By: Bryan Coe http://www.christopherspenn.com/2009/02/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-3314 Bryan Coe Mon, 23 Feb 2009 15:19:06 +0000 http://www.christopherspenn.com/2009/02/23/falsehood-as-truth-the-lie-of-inbound-marketing/#comment-3314 Christopher, great post. My company is involved in SEO and Social Media solutions, but I completely agree. These aspects are not an end all of marketing solutions, they are complementary. Plus they are oftoen the next step for many companies looking to reach their target market, as well as new markets, in new ways. There are a few profound benefits of using online marketing (inbound or outbound) that are not as easily measured in traditional marketing. The biggest one is probably the ability to track success of a campaign, i.e. conversion tracking(who buys) and traffic from the campaign. Christopher, great post. My company is involved in SEO and Social Media solutions, but I completely agree. These aspects are not an end all of marketing solutions, they are complementary. Plus they are oftoen the next step for many companies looking to reach their target market, as well as new markets, in new ways. There are a few profound benefits of using online marketing (inbound or outbound) that are not as easily measured in traditional marketing. The biggest one is probably the ability to track success of a campaign, i.e. conversion tracking(who buys) and traffic from the campaign.

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