Comments on: Make your social media experiment useful http://www.christopherspenn.com/2009/01/make-your-social-media-experiment-useful/ Wed, 08 Feb 2012 23:56:00 +0000 hourly 1 By: ruthdabu http://www.christopherspenn.com/2009/01/make-your-social-media-experiment-useful/#comment-3092 ruthdabu Tue, 18 Aug 2009 12:10:00 +0000 http://www.christopherspenn.com/2009/01/16/make-your-social-media-experiment-useful/#comment-3092 Experimenting on social media means a lot, especially when you want o earn money through the use of the internet. Experimenting on social media means a lot, especially when you want o earn money through the use of the internet.

]]> By: ruthdabu http://www.christopherspenn.com/2009/01/make-your-social-media-experiment-useful/#comment-6413 ruthdabu Tue, 18 Aug 2009 12:10:00 +0000 http://www.christopherspenn.com/2009/01/16/make-your-social-media-experiment-useful/#comment-6413 Experimenting on social media means a lot, especially when you want o earn money through the use of the internet. Experimenting on social media means a lot, especially when you want o earn money through the use of the internet.

]]> By: ruthdabu http://www.christopherspenn.com/2009/01/make-your-social-media-experiment-useful/#comment-3091 ruthdabu Tue, 18 Aug 2009 05:10:00 +0000 http://www.christopherspenn.com/2009/01/16/make-your-social-media-experiment-useful/#comment-3091 Experimenting on social media means a lot, especially when you want o earn money through the use of the internet. Experimenting on social media means a lot, especially when you want o earn money through the use of the internet.

]]> By: Mojave http://www.christopherspenn.com/2009/01/make-your-social-media-experiment-useful/#comment-6414 Mojave Sat, 07 Feb 2009 05:50:05 +0000 http://www.christopherspenn.com/2009/01/16/make-your-social-media-experiment-useful/#comment-6414 The problem with social media in general has been the lack of detailed metrics. But that's changing everyday, we are seeing pretty amazing new metrics for SM over the last year.<br><br>But the larger issue for these brands is that fact that their agency is not developing an overall strategy on how all these tools work together, like you mentioned. The overall strategy should drive what tools you use, be it twitter, facebook, video, etc. It seems like all these agencies want to jump on the bandwagon and try everything that's hot, without a plan of what they want the consumer to do, feel or think along the way.<br><br>It's one of the reason social media isn't taken as serious as traditional interactive - but I believe we will see a huge shift as the tools become more sophisticated. The problem with social media in general has been the lack of detailed metrics. But that's changing everyday, we are seeing pretty amazing new metrics for SM over the last year.

But the larger issue for these brands is that fact that their agency is not developing an overall strategy on how all these tools work together, like you mentioned. The overall strategy should drive what tools you use, be it twitter, facebook, video, etc. It seems like all these agencies want to jump on the bandwagon and try everything that's hot, without a plan of what they want the consumer to do, feel or think along the way.

It's one of the reason social media isn't taken as serious as traditional interactive – but I believe we will see a huge shift as the tools become more sophisticated.

]]> By: Mojave http://www.christopherspenn.com/2009/01/make-your-social-media-experiment-useful/#comment-3084 Mojave Fri, 06 Feb 2009 21:50:05 +0000 http://www.christopherspenn.com/2009/01/16/make-your-social-media-experiment-useful/#comment-3084 The problem with social media in general has been the lack of detailed metrics. But that's changing everyday, we are seeing pretty amazing new metrics for SM over the last year.<br><br>But the larger issue for these brands is that fact that their agency is not developing an overall strategy on how all these tools work together, like you mentioned. The overall strategy should drive what tools you use, be it twitter, facebook, video, etc. It seems like all these agencies want to jump on the bandwagon and try everything that's hot, without a plan of what they want the consumer to do, feel or think along the way.<br><br>It's one of the reason social media isn't taken as serious as traditional interactive - but I believe we will see a huge shift as the tools become more sophisticated. The problem with social media in general has been the lack of detailed metrics. But that's changing everyday, we are seeing pretty amazing new metrics for SM over the last year.

But the larger issue for these brands is that fact that their agency is not developing an overall strategy on how all these tools work together, like you mentioned. The overall strategy should drive what tools you use, be it twitter, facebook, video, etc. It seems like all these agencies want to jump on the bandwagon and try everything that's hot, without a plan of what they want the consumer to do, feel or think along the way.

It's one of the reason social media isn't taken as serious as traditional interactive – but I believe we will see a huge shift as the tools become more sophisticated.

]]> By: Mojave http://www.christopherspenn.com/2009/01/make-your-social-media-experiment-useful/#comment-3090 Mojave Fri, 06 Feb 2009 21:50:05 +0000 http://www.christopherspenn.com/2009/01/16/make-your-social-media-experiment-useful/#comment-3090 The problem with social media in general has been the lack of detailed metrics. But that's changing everyday, we are seeing pretty amazing new metrics for SM over the last year.<br><br>But the larger issue for these brands is that fact that their agency is not developing an overall strategy on how all these tools work together, like you mentioned. The overall strategy should drive what tools you use, be it twitter, facebook, video, etc. It seems like all these agencies want to jump on the bandwagon and try everything that's hot, without a plan of what they want the consumer to do, feel or think along the way.<br><br>It's one of the reason social media isn't taken as serious as traditional interactive - but I believe we will see a huge shift as the tools become more sophisticated. The problem with social media in general has been the lack of detailed metrics. But that's changing everyday, we are seeing pretty amazing new metrics for SM over the last year.

But the larger issue for these brands is that fact that their agency is not developing an overall strategy on how all these tools work together, like you mentioned. The overall strategy should drive what tools you use, be it twitter, facebook, video, etc. It seems like all these agencies want to jump on the bandwagon and try everything that's hot, without a plan of what they want the consumer to do, feel or think along the way.

It's one of the reason social media isn't taken as serious as traditional interactive – but I believe we will see a huge shift as the tools become more sophisticated.

]]> By: Anonymous http://www.christopherspenn.com/2009/01/make-your-social-media-experiment-useful/#comment-13226 Anonymous Fri, 06 Feb 2009 19:01:00 +0000 http://www.christopherspenn.com/2009/01/16/make-your-social-media-experiment-useful/#comment-13226 thanks! thanks!

]]> By: Ken Burbary http://www.christopherspenn.com/2009/01/make-your-social-media-experiment-useful/#comment-6417 Ken Burbary Fri, 16 Jan 2009 21:45:12 +0000 http://www.christopherspenn.com/2009/01/16/make-your-social-media-experiment-useful/#comment-6417 Chris/Mark - While the idea of a creative and original King character twittering, or active in other forms of media, doesn't reasonate with me, there is historical precedence that shows it can be a successful method for branding/brand communications. I've personally been involved with a major campaign for one of the biggest telecomm carriers in the US, that created a similar character to King. What about the Dell dude? Verizon guy? etc... There is evidence that it can be done successfully, and by successfully I mean in a way that generates engagement between the brand character (the King) and the consumers they are targeting. Chris/Mark – While the idea of a creative and original King character twittering, or active in other forms of media, doesn't reasonate with me, there is historical precedence that shows it can be a successful method for branding/brand communications. I've personally been involved with a major campaign for one of the biggest telecomm carriers in the US, that created a similar character to King. What about the Dell dude? Verizon guy? etc… There is evidence that it can be done successfully, and by successfully I mean in a way that generates engagement between the brand character (the King) and the consumers they are targeting.

]]> By: Matt Nelson http://www.christopherspenn.com/2009/01/make-your-social-media-experiment-useful/#comment-6415 Matt Nelson Fri, 16 Jan 2009 20:11:38 +0000 http://www.christopherspenn.com/2009/01/16/make-your-social-media-experiment-useful/#comment-6415 I have to say that I don't think Twittering as the "Burger King" is that bad of an idea. I mean they have already made him the spokesperson, created toys, commercials, and even video games with him. Why wouldn't they give him a voice through a direct broadcast channel like Twitter? If done well this could add a whole new level of engagement with the Burger King brand as well as give BK a direct channel to push specials, coupons and new from the organization. I have to say that I don't think Twittering as the “Burger King” is that bad of an idea. I mean they have already made him the spokesperson, created toys, commercials, and even video games with him. Why wouldn't they give him a voice through a direct broadcast channel like Twitter? If done well this could add a whole new level of engagement with the Burger King brand as well as give BK a direct channel to push specials, coupons and new from the organization.

]]> By: Mark Wanczak http://www.christopherspenn.com/2009/01/make-your-social-media-experiment-useful/#comment-6416 Mark Wanczak Fri, 16 Jan 2009 19:36:02 +0000 http://www.christopherspenn.com/2009/01/16/make-your-social-media-experiment-useful/#comment-6416 So you don't think that there's any potential for a King twitterer to be creative, original and stand out? I feel if the right person was behind that character, and took it to a different level, it could be wildly popular. People wouldn't follow for BK news, info or customer service. Instead, by making the 'King' human through tweets, BK would be making their brand human. <br><br>Sure, they could have a marketing pro also on Twitter for the normal corporate function, but I view the King as an opportunity many other companies do not have. So you don't think that there's any potential for a King twitterer to be creative, original and stand out? I feel if the right person was behind that character, and took it to a different level, it could be wildly popular. People wouldn't follow for BK news, info or customer service. Instead, by making the 'King' human through tweets, BK would be making their brand human.

Sure, they could have a marketing pro also on Twitter for the normal corporate function, but I view the King as an opportunity many other companies do not have.

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