Web design and photography assessment tip

Posted by on Dec 7, 2008 in Marketing | 20 comments

How effective is a web design?

How effective is a photograph?

iPod Touch home screenHere’s an easy way to tell. Load up your web site of choice on a mobile browser. Hold the device at arm’s length. If you can’t immediately pick out the call to action and get a sense for what the site is about, then your web design isn’t amazing.

The same is true of photography. Load up your photos in iPhoto or Picasa or the thumbnail browser of your choice. If at a glance not a single photo stands out, then your photos don’t have the famed Tom Peters’ Wow! factor.

The very best way to test this out is to do it with other people. Load up your sites or photos on the mobile device and ask someone to quickly take a peek. If they’re not getting the message you want, then it’s time to go back and sharpen the pencil.

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  • http://www.OnSiteStudios.com Jay Groccia

    Thank you

  • Scott Zosel

    No shit Sherlock. I totally agree. Even though the mobile medium, small size thing is somewhat subjective, it is still true.

    Good short post with a point.

  • http://www.insideview.ie topgold

    Do your test with a set of images displayed through Cool Irish on XP or Vista and you'll see why it's important to acquire a composer's eye when sharing images.

  • http://faithfulweb.wordpress.com Mark Alves

    The arm's length principle works with gauging the readability of Powerpoint slides when printed out.

  • http://www.insideview.ie topgold

    Do your test using Cool Irish on XP or Vista and it’s a powerful reminder to acquire a composer’s eye.

  • http://www.winitsoftware.com Prakash

    Ok. My site failed. :-)

    Could you tell me what sites you tested this with?

    Thanks!

  • http://geekmommy.net GeekMommy

    Great tip… most people don't ever think that simplicity is the key. Which is why Google won out over so many other search engines, isn't it? :)

  • http://www.OnSiteStudios.com Jay Groccia

    Thank you

  • Scott Zosel

    No shit Sherlock. I totally agree. Even though the mobile medium, small size thing is somewhat subjective, it is still true.

    Good short post with a point.

  • http://www.insideview.ie topgold

    Do your test with a set of images displayed through Cool Irish on XP or Vista and you'll see why it's important to acquire a composer's eye when sharing images.

  • http://churchmojo.com Mark Alves

    The arm's length principle works with gauging the readability of Powerpoint slides when printed out.

  • http://www.winitsoftware.com Prakash

    Ok. My site failed. :-)

    Could you tell me what sites you tested this with?

    Thanks!

  • http://thesocialjoint.com/ Lucretia M Pruitt

    Great tip… most people don't ever think that simplicity is the key. Which is why Google won out over so many other search engines, isn't it? :)

  • http://www.digitalgranny.com Terry runion

    Great tip, I have been doing this unconsciously on my iPhone, in fact that is why I bought it, to have folks look at the images and gauge their responses.

    Great Article

  • http://www.digitalgranny.com Terry runion

    Great tip, I have been doing this unconsciously on my iPhone, in fact that is why I bought it, to have folks look at the images and gauge their responses.

    Great Article

  • http://www.digitalgranny.com Terry runion

    Great tip, I have been doing this unconsciously on my iPhone, in fact that is why I bought it, to have folks look at the images and gauge their responses.

    Great Article

  • http://www.nycweddingreviews.com New York Photographers

    I love the out of the box ideas!!

    Cheers!

    New York City Wedding Photographers

  • http://www.nycweddingreviews.com New York Wedding Photographers

    I love the out of the box ideas!!

    Cheers!

    New York City Wedding Photographers

  • Guest

    As individuals I think by learning something new it expands and improves who and what we are. Everyone should keep learning and never stop.

  • http://www.elite-proxy.net Craigslist Proxy

    Was a good read. I’ll be back for more.