Comments on: Social media marketing is not cheaper

By: Johny

Johny — Thu, 01 Jan 2009 21:49:00 +0000

Maybe they really want an undertake or something

By: Paul

Paul — Mon, 29 Dec 2008 01:45:56 +0000

Great post. I have been trying to explain to my old school that I am offering SEO advice to why they shouldn't go for social media marketing (because they can't afford it). Hopefully seeing the same info coming from someone else will give a better understanding that SMO is something you really need to undertake on an ongoing or long-term basis.

By: Paul

Paul — Mon, 29 Dec 2008 01:45:56 +0000

By: Paul

Paul — Sun, 28 Dec 2008 18:45:56 +0000

By: Andrew MacNeill

Andrew MacNeill — Mon, 22 Dec 2008 15:57:02 +0000

But is it easier to get started? If a business has lots of internal discussion but no external discussion, isn't that half the battle?

I agree 100% that SMM isn't "free" - but there's real value in letting some of those internal discussions out into the open. They may create that initial snowball effect required to make SMM part of the actual business plan.

While many hear may jump up and down and talk about SMM is a required part of business, there are many industries or executives that are slow to recognize it. It's very easy to say "and that's why they'll fail" but the reality is they don't have to and it doesn't have to take a huge business shift to support it.

This post is great for talking about the value of a simple link - the real challenge is getting those unconvinced industries to recognize it.

By: Andrew MacNeill

Andrew MacNeill — Mon, 22 Dec 2008 08:57:02 +0000

By: Robert_Worstell

Robert_Worstell — Mon, 22 Dec 2008 03:34:17 +0000

Of course, if you aren't having to pay for expensive ads in print, or PPC, then social media suddenly become remarkably cheaper. Paying someone at work to monitor twitter feeds suddenly becomes much cheaper CRM. Having someone moderate your company blog posts is still cheaper.

Sure, adding on Social Media promotion on top of your already budgeted advertising is expensive. But it's also more expensive to keep the ads and let your trained and grooved in employees go…

We are in the middle of a paradigm shift, as traditional marketing values return (honesty, trust, value). Broadcast marketing is all but dead. The cost per lead is continuing to rise for conventional advertising, but is able to be leveraged through social media, since old posts and articles are around on the Internet search results for years (for free), while ads disappear with the last payment. So I'd say it's still more expensive to keep doing things the “old” way rather than shifting to “new” social media – even though it means talking directly to your customers.

By: Robert_Worstell

Robert_Worstell — Sun, 21 Dec 2008 20:34:17 +0000

Sure, adding on Social Media promotion on top of your already budgeted advertising is expensive. But it's also more expensive to keep the ads and let your trained and grooved in employees go…

By: Friend Adder Elite

Friend Adder Elite — Wed, 17 Dec 2008 08:34:00 +0000

thanks for your thought provoking article, for me social media marketing isn’t a bad strategy, despite of paying someone to work for you, its still a much more convenient way of marketing..

By: Whit

Whit — Tue, 16 Dec 2008 23:15:32 +0000

In an interview I did recently, the expert said “Sometimes, quality of life is important, beyond simple ROI” and I think we have to keep this in mind with social media as well- there are metrics, but building networks and communities is a long term strategy, like building realtionships on the golf course- not always about closing the sale, but more about getting to know each other and developing business.