Comments on: What marketing should learn from the Obama campaign http://www.christopherspenn.com/2008/11/what-marketing-should-learn-from-the-obama-campaign/ Fri, 10 Feb 2012 02:20:00 +0000 hourly 1 By: Graham Cox http://www.christopherspenn.com/2008/11/what-marketing-should-learn-from-the-obama-campaign/#comment-2954 Graham Cox Sat, 15 Nov 2008 19:32:26 +0000 http://www.christopherspenn.com/2008/11/07/what-marketing-should-learn-from-the-obama-campaign/#comment-2954 Thanks for the post and letting us know about the ideas of the new US president. Thanks for the post and letting us know about the ideas of the new US president.

]]> By: Graham Cox http://www.christopherspenn.com/2008/11/what-marketing-should-learn-from-the-obama-campaign/#comment-6376 Graham Cox Sat, 15 Nov 2008 19:32:26 +0000 http://www.christopherspenn.com/2008/11/07/what-marketing-should-learn-from-the-obama-campaign/#comment-6376 Thanks for the post and letting us know about the ideas of the new US president. Thanks for the post and letting us know about the ideas of the new US president.

]]> By: Graham Cox http://www.christopherspenn.com/2008/11/what-marketing-should-learn-from-the-obama-campaign/#comment-2953 Graham Cox Sat, 15 Nov 2008 12:32:26 +0000 http://www.christopherspenn.com/2008/11/07/what-marketing-should-learn-from-the-obama-campaign/#comment-2953 Thanks for the post and letting us know about the ideas of the new US president. Thanks for the post and letting us know about the ideas of the new US president.

]]> By: Joe http://www.christopherspenn.com/2008/11/what-marketing-should-learn-from-the-obama-campaign/#comment-6377 Joe Tue, 11 Nov 2008 02:31:14 +0000 http://www.christopherspenn.com/2008/11/07/what-marketing-should-learn-from-the-obama-campaign/#comment-6377 It's also about branding. Quick - what was Obama's slogan for his campaign?<br><br>What was McCains?<br><br>Exactly - <br><a href="http://adage.com/columns/article?article_id=132237&search_phrase=obama+change" rel="nofollow">http://adage.com/columns/article?article_id=132...</a> It's also about branding. Quick – what was Obama's slogan for his campaign?

What was McCains?

Exactly –
http://adage.com/columns/article?article_id=132…

]]> By: Joe http://www.christopherspenn.com/2008/11/what-marketing-should-learn-from-the-obama-campaign/#comment-2952 Joe Mon, 10 Nov 2008 19:31:14 +0000 http://www.christopherspenn.com/2008/11/07/what-marketing-should-learn-from-the-obama-campaign/#comment-2952 It's also about branding. Quick - what was Obama's slogan for his campaign?<br><br>What was McCains?<br><br>Exactly - <br><a href="http://adage.com/columns/article?article_id=132237&search_phrase=obama+change" rel="nofollow">http://adage.com/columns/article?article_id=132...</a> It's also about branding. Quick – what was Obama's slogan for his campaign?

What was McCains?

Exactly –
http://adage.com/columns/article?article_id=132…

]]> By: Greg P http://www.christopherspenn.com/2008/11/what-marketing-should-learn-from-the-obama-campaign/#comment-6378 Greg P Mon, 10 Nov 2008 09:42:28 +0000 http://www.christopherspenn.com/2008/11/07/what-marketing-should-learn-from-the-obama-campaign/#comment-6378 Thanks for detailing just how the Obama campaign did use new media to reach young voters. I wonder what new technologies will be utilized in the campaigns four years from now? Thanks for detailing just how the Obama campaign did use new media to reach young voters. I wonder what new technologies will be utilized in the campaigns four years from now?

]]> By: Charles http://www.christopherspenn.com/2008/11/what-marketing-should-learn-from-the-obama-campaign/#comment-6379 Charles Mon, 10 Nov 2008 08:43:38 +0000 http://www.christopherspenn.com/2008/11/07/what-marketing-should-learn-from-the-obama-campaign/#comment-6379 I agree the marketing strategy was superb. I think the infomercial was the most brilliant tactic. The campaign also got me to donate an additional 30 dollars that I otherwise wouldn't have by offering a free t-shirt, which I still haven't received. I agree the marketing strategy was superb. I think the infomercial was the most brilliant tactic. The campaign also got me to donate an additional 30 dollars that I otherwise wouldn't have by offering a free t-shirt, which I still haven't received.

]]> By: Greg P http://www.christopherspenn.com/2008/11/what-marketing-should-learn-from-the-obama-campaign/#comment-2951 Greg P Mon, 10 Nov 2008 02:42:28 +0000 http://www.christopherspenn.com/2008/11/07/what-marketing-should-learn-from-the-obama-campaign/#comment-2951 Thanks for detailing just how the Obama campaign did use new media to reach young voters. I wonder what new technologies will be utilized in the campaigns four years from now? Thanks for detailing just how the Obama campaign did use new media to reach young voters. I wonder what new technologies will be utilized in the campaigns four years from now?

]]> By: Charles http://www.christopherspenn.com/2008/11/what-marketing-should-learn-from-the-obama-campaign/#comment-2950 Charles Mon, 10 Nov 2008 01:43:38 +0000 http://www.christopherspenn.com/2008/11/07/what-marketing-should-learn-from-the-obama-campaign/#comment-2950 I agree the marketing strategy was superb. I think the infomercial was the most brilliant tactic. The campaign also got me to donate an additional 30 dollars that I otherwise wouldn't have by offering a free t-shirt, which I still haven't received. I agree the marketing strategy was superb. I think the infomercial was the most brilliant tactic. The campaign also got me to donate an additional 30 dollars that I otherwise wouldn't have by offering a free t-shirt, which I still haven't received.

]]> By: justinlevy http://www.christopherspenn.com/2008/11/what-marketing-should-learn-from-the-obama-campaign/#comment-6380 justinlevy Sun, 09 Nov 2008 06:12:56 +0000 http://www.christopherspenn.com/2008/11/07/what-marketing-should-learn-from-the-obama-campaign/#comment-6380 The Obama presidential campaign will certainly go down in history for their use of new media and marketing tactics to reach voters as well as increase their databases. As we discussed on Twitter, it will be interesting to see what happens as he transitions from being a candidate to President-Elect to President. As President, he has the opportunity to bring all of this to mainstream and show the power of these platforms.<br><br>I will definitely be looking forward to seeing how everything plays out! The Obama presidential campaign will certainly go down in history for their use of new media and marketing tactics to reach voters as well as increase their databases. As we discussed on Twitter, it will be interesting to see what happens as he transitions from being a candidate to President-Elect to President. As President, he has the opportunity to bring all of this to mainstream and show the power of these platforms.

I will definitely be looking forward to seeing how everything plays out!

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