http://www.christopherspenn.com/2008/09/what-happened-to-the-other-98/ Wed, 08 Feb 2012 23:56:00 +0000 hourly 1 http://www.christopherspenn.com/2008/09/what-happened-to-the-other-98/#comment-2520 Ari Herzog Wed, 10 Sep 2008 08:53:06 +0000 http://www.christopherspenn.com/2008/09/09/what-happened-to-the-other-98/#comment-2520 Perhaps 98% are not clicking because nobody is asking them to? Give me a thing and I'll say it looks nice. Give me a reason to press the button that turns the thing into a transformer, and I'll thank you for it. Perhaps 98% are not clicking because nobody is asking them to? Give me a thing and I'll say it looks nice. Give me a reason to press the button that turns the thing into a transformer, and I'll thank you for it.

]]> http://www.christopherspenn.com/2008/09/what-happened-to-the-other-98/#comment-7278 Ari Herzog Wed, 10 Sep 2008 08:53:06 +0000 http://www.christopherspenn.com/2008/09/09/what-happened-to-the-other-98/#comment-7278 Perhaps 98% are not clicking because nobody is asking them to? Give me a thing and I'll say it looks nice. Give me a reason to press the button that turns the thing into a transformer, and I'll thank you for it. Perhaps 98% are not clicking because nobody is asking them to? Give me a thing and I'll say it looks nice. Give me a reason to press the button that turns the thing into a transformer, and I'll thank you for it.

]]> http://www.christopherspenn.com/2008/09/what-happened-to-the-other-98/#comment-2519 Ari Herzog Wed, 10 Sep 2008 02:53:06 +0000 http://www.christopherspenn.com/2008/09/09/what-happened-to-the-other-98/#comment-2519 Perhaps 98% are not clicking because nobody is asking them to? Give me a thing and I'll say it looks nice. Give me a reason to press the button that turns the thing into a transformer, and I'll thank you for it. Perhaps 98% are not clicking because nobody is asking them to? Give me a thing and I'll say it looks nice. Give me a reason to press the button that turns the thing into a transformer, and I'll thank you for it.

]]> http://www.christopherspenn.com/2008/09/what-happened-to-the-other-98/#comment-12405 Invisaline Tue, 09 Sep 2008 20:08:00 +0000 http://www.christopherspenn.com/2008/09/09/what-happened-to-the-other-98/#comment-12405 I think its because in marketing we try and get a large market group. A large enough sample to make a 2% increase a huge deal. A 2% increase on a buy something rate of say 1 million send outs is 20,000 more sales. That's a lot. But I AGREE with you what happens to the other 970,000 people who don't buy the product!! I think its because in marketing we try and get a large market group. A large enough sample to make a 2% increase a huge deal. A 2% increase on a buy something rate of say 1 million send outs is 20,000 more sales. That’s a lot. But I AGREE with you what happens to the other 970,000 people who don’t buy the product!!

]]> http://www.christopherspenn.com/2008/09/what-happened-to-the-other-98/#comment-7279 eaon pritchard Tue, 09 Sep 2008 19:42:04 +0000 http://www.christopherspenn.com/2008/09/09/what-happened-to-the-other-98/#comment-7279 1% click thru they have a party! that's massive numbers. 0.1% is often closer to the truth. 1% click thru they have a party! that's massive numbers. 0.1% is often closer to the truth.

]]> http://www.christopherspenn.com/2008/09/what-happened-to-the-other-98/#comment-2518 eaon pritchard Tue, 09 Sep 2008 13:42:04 +0000 http://www.christopherspenn.com/2008/09/09/what-happened-to-the-other-98/#comment-2518 1% click thru they have a party! that's massive numbers. 0.1% is often closer to the truth. 1% click thru they have a party! that's massive numbers. 0.1% is often closer to the truth.

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