Comments on: The press release I wish I could send out http://www.christopherspenn.com/2008/09/30/the-press-release-i-wish-i-could-send-out/ Thu, 18 Mar 2010 01:47:16 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Doug Haslam http://www.christopherspenn.com/2008/09/30/the-press-release-i-wish-i-could-send-out/comment-page-1/#comment-3442 Doug Haslam Wed, 01 Oct 2008 12:31:31 +0000 http://www.christopherspenn.com/2008/09/30/the-press-release-i-wish-i-could-send-out/#comment-3442 ?Make it 1 sentence-- I double-doug dare you!<br><br>btw. confused about FF comments being separate from vblog comments but on same page-- sorry to duplicate ?Make it 1 sentence– I double-doug dare you!

btw. confused about FF comments being separate from vblog comments but on same page– sorry to duplicate

]]> By: Christopher S. Penn http://www.christopherspenn.com/2008/09/30/the-press-release-i-wish-i-could-send-out/comment-page-1/#comment-3436 Christopher S. Penn Tue, 30 Sep 2008 17:07:31 +0000 http://www.christopherspenn.com/2008/09/30/the-press-release-i-wish-i-could-send-out/#comment-3436 Well, it's just that most student loan press releases are full of fluff, random quotes supposedly from a CEO but are ghost written, useless jargon like industry-leading, etc.<br><br>This press release, honestly, could be one sentence long. Which begs the question - if I can convey all the facts and the story in one sentence, should it be any longer? Well, it's just that most student loan press releases are full of fluff, random quotes supposedly from a CEO but are ghost written, useless jargon like industry-leading, etc.

This press release, honestly, could be one sentence long. Which begs the question – if I can convey all the facts and the story in one sentence, should it be any longer?

]]> By: Michelle Sullivan http://www.christopherspenn.com/2008/09/30/the-press-release-i-wish-i-could-send-out/comment-page-1/#comment-3435 Michelle Sullivan Tue, 30 Sep 2008 17:04:19 +0000 http://www.christopherspenn.com/2008/09/30/the-press-release-i-wish-i-could-send-out/#comment-3435 Hi Chris,<br><br>I strive to ensure my press releases are anything but fluff, and wonder why it is that an announcement about a $10 000 prize would be considered un-professional.<br><br>.. unless it's not true?<br><br>Wondering what it is I'm missing. <br><br>Unless you _actually mean_ to keep the blah blah blahs in there ... in which case I'd respectfully argue that YOUR press release is full of fluff ;)<br><br>Cheers!<br><br>Michelle Hi Chris,

I strive to ensure my press releases are anything but fluff, and wonder why it is that an announcement about a $10 000 prize would be considered un-professional.

.. unless it's not true?

Wondering what it is I'm missing.

Unless you _actually mean_ to keep the blah blah blahs in there … in which case I'd respectfully argue that YOUR press release is full of fluff ;)

Cheers!

Michelle

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