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My CEO, Joe Cronin, had a very interesting question as a follow up to the recent post on social media leaders.
At what point do you need to go back and relearn the fundamentals? Things have changed so much in the last 10 years – the fundamentals are completely different. Anyone who [...]

Popularity: 8% [?]

Stupid simple marketing tip: hijack RSS scrapers
Want to make your blog or podcast more effective? Hijack an RSS scraper!
Definition: an RSS scraper is any web site that copies your RSS feed - your blog posts, your podcast show notes, etc. - and presents it on their site to appear to be original content.
Instead of worrying [...]

Popularity: 8% [?]

I’m pleased to offer you - completely for free - a combo set of the 8 step guide to podcast marketing basics eBook and accompanying audiobook. This is a super-short eBook (13 pages total) that asks 8 questions of you in your efforts to market your podcast. The answers you come up with will determine [...]

Popularity: 10% [?]

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Senator Christopher Dodd, head of the Senate Banking Committee, is corrupt, plain and simple. Senator Dodd has sponsored a mortgage bailout bill in Congress to benefit mortgage lenders and took money from one of them - Countrywide - while putting up the legislation. Details, courtesy of the Wall Street Journal:

On Tuesday, the very [...]

Popularity: 9% [?]

CNN is reporting that .sex domains may become available
I wonder what you would expect to find at studentloan.sex and financialaid.sex… still, probably should buy them when they become available. Or MarketingOverCoffee.sex? Or PodCamp.sex? (eww)
For that matter, what would you expect to see at CNN.sex?
Did you enjoy this blog post? If so, please consider subscribing for [...]

Popularity: 7% [?]

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In the last blog post, I shared the old-school Japanese martial arts analogy of apprentice, journeyman, and master as it relates to social media. Here’s the quirk in that particular analogy: because social media as a field is new and evolving, there really can’t be any lifelong masters yet. So what’s a social [...]

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Who is a social media expert?
During our drive to Podcasters Across Borders, Chris Brogan and I discussed an awful lot of things (14 hours in the car will do that) and one of those things is expertise. From my perspective, expertise follows a very distinct, well defined pattern that is measurable and obvious. If you’re [...]

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At Podcasters Across Borders, Chris Brogan and I had an epic fight over conversation vs. monetization, over community vs. marketing. Here’s the video of this late night “session” which will set the tone for podcasting for years to come…

… or at least until the next conference to which we bring lightsabers.
Hat tip to Chel [...]

Popularity: 8% [?]

Podcasters Across Borders 2008 Review

Podcasters Across Borders 2008 has wrapped up, and I’m back in the office. Another terrific weekend, full of great friends and interesting discussions. A few takeaways from this weekend that I picked up:
Sylvain Grand-Maison showed a great slide of song structure and podcast structure - comparing the two, and suggesting that [...]

Popularity: 8% [?]

Image by tnkgrl via Flickr

Submit your blog or podcast show notes to Amazon’s Kindle directory. They offer 30% rev share on your blog if they choose it for inclusion - and since you’re blogging ANYWAY, you may as well get some incremental revenue if you’re chosen to be worthy of inclusion!
Apply here.
Compensation terms:
6. Subscription Royalties. [...]

Popularity: 11% [?]