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	<title>Comments on: Why The Rick Astley YouTube Rickroll Matters</title>
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	<link>http://www.christopherspenn.com/2008/04/why-the-rick-astley-youtube-rickroll-matters/</link>
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		<title>By: Rick Astley</title>
		<link>http://www.christopherspenn.com/2008/04/why-the-rick-astley-youtube-rickroll-matters/#comment-13214</link>
		<dc:creator>Rick Astley</dc:creator>
		<pubDate>Sat, 17 Jan 2009 05:49:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/?p=387#comment-13214</guid>
		<description>never gonna give you up, never gonna say good bye

</description>
		<content:encoded><![CDATA[<p>never gonna give you up, never gonna say good bye</p>
]]></content:encoded>
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	<item>
		<title>By: FreshNetworks Blog &#187; Blog Archive &#187; Why we all love watching videos online (especially at work)</title>
		<link>http://www.christopherspenn.com/2008/04/why-the-rick-astley-youtube-rickroll-matters/#comment-1792</link>
		<dc:creator>FreshNetworks Blog &#187; Blog Archive &#187; Why we all love watching videos online (especially at work)</dc:creator>
		<pubDate>Thu, 18 Dec 2008 16:27:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/?p=387#comment-1792</guid>
		<description>[...] Why The Rick Astley YouTube Rickroll Matters [...]</description>
		<content:encoded><![CDATA[<p>[...] Why The Rick Astley YouTube Rickroll Matters [...]</p>
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	<item>
		<title>By: Sara</title>
		<link>http://www.christopherspenn.com/2008/04/why-the-rick-astley-youtube-rickroll-matters/#comment-1791</link>
		<dc:creator>Sara</dc:creator>
		<pubDate>Thu, 10 Apr 2008 01:12:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/?p=387#comment-1791</guid>
		<description>Chris - Just found your blog and I&#039;m loving it. I think you are right on the money with the Rickrolling. With a huge space like YouTube it&#039;s no surprise that big-time advertisers would be wanting a piece of screentime.

According to a Harris Interactive poll done a little over a year ago, most YouTube viewers say they would spend less time on the site if videos included advertisements. However, if the big guys used things like music videos and television shows they would get the same (or better) effect without the overt sales push.

On top of that, our generation (I&#039;m 29) is so nostalgic about the popular culture of our youth and teen years. It would be really easy to tap into that further than is already being done.

Dan - it&#039;s interesting that Astley is set to tour soon. Perhaps ABC is a few steps ahead of us. Maybe the whole thing was a publicity stunt disguised as an April Fools joke.

Sara</description>
		<content:encoded><![CDATA[<p>Chris &#8211; Just found your blog and I&#8217;m loving it. I think you are right on the money with the Rickrolling. With a huge space like YouTube it&#8217;s no surprise that big-time advertisers would be wanting a piece of screentime.</p>
<p>According to a Harris Interactive poll done a little over a year ago, most YouTube viewers say they would spend less time on the site if videos included advertisements. However, if the big guys used things like music videos and television shows they would get the same (or better) effect without the overt sales push.</p>
<p>On top of that, our generation (I&#8217;m 29) is so nostalgic about the popular culture of our youth and teen years. It would be really easy to tap into that further than is already being done.</p>
<p>Dan &#8211; it&#8217;s interesting that Astley is set to tour soon. Perhaps ABC is a few steps ahead of us. Maybe the whole thing was a publicity stunt disguised as an April Fools joke.</p>
<p>Sara</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Sara</title>
		<link>http://www.christopherspenn.com/2008/04/why-the-rick-astley-youtube-rickroll-matters/#comment-12885</link>
		<dc:creator>Sara</dc:creator>
		<pubDate>Thu, 10 Apr 2008 01:12:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/?p=387#comment-12885</guid>
		<description>Chris - Just found your blog and I&#039;m loving it. I think you are right on the money with the Rickrolling. With a huge space like YouTube it&#039;s no surprise that big-time advertisers would be wanting a piece of screentime. 

According to a Harris Interactive poll done a little over a year ago, most YouTube viewers say they would spend less time on the site if videos included advertisements. However, if the big guys used things like music videos and television shows they would get the same (or better) effect without the overt sales push.

On top of that, our generation (I&#039;m 29) is so nostalgic about the popular culture of our youth and teen years. It would be really easy to tap into that further than is already being done.

Dan - it&#039;s interesting that Astley is set to tour soon. Perhaps ABC is a few steps ahead of us. Maybe the whole thing was a publicity stunt disguised as an April Fools joke. 

Sara</description>
		<content:encoded><![CDATA[<p>Chris &#8211; Just found your blog and I&#8217;m loving it. I think you are right on the money with the Rickrolling. With a huge space like YouTube it&#8217;s no surprise that big-time advertisers would be wanting a piece of screentime. </p>
<p>According to a Harris Interactive poll done a little over a year ago, most YouTube viewers say they would spend less time on the site if videos included advertisements. However, if the big guys used things like music videos and television shows they would get the same (or better) effect without the overt sales push.</p>
<p>On top of that, our generation (I&#8217;m 29) is so nostalgic about the popular culture of our youth and teen years. It would be really easy to tap into that further than is already being done.</p>
<p>Dan &#8211; it&#8217;s interesting that Astley is set to tour soon. Perhaps ABC is a few steps ahead of us. Maybe the whole thing was a publicity stunt disguised as an April Fools joke. </p>
<p>Sara</p>
]]></content:encoded>
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	<item>
		<title>By: Dan Klass</title>
		<link>http://www.christopherspenn.com/2008/04/why-the-rick-astley-youtube-rickroll-matters/#comment-1790</link>
		<dc:creator>Dan Klass</dc:creator>
		<pubDate>Thu, 03 Apr 2008 23:36:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/?p=387#comment-1790</guid>
		<description>&quot;MC Hammer has now fallen victim to the craze?&quot;  Victim?  A 20+ year old song/video just got watched by 6 million people.  I think careers that have been largely dead for two decades could easily be resurrected as a result.

Seriously, look for the Astley (and then Hammer) song to suddenly start appearing in commercials.  He is set to tour in a nostalgia-fest with ABC and other 80&#039;s acts.  I think ticket sales just went way up.</description>
		<content:encoded><![CDATA[<p>&#8220;MC Hammer has now fallen victim to the craze?&#8221;  Victim?  A 20+ year old song/video just got watched by 6 million people.  I think careers that have been largely dead for two decades could easily be resurrected as a result.</p>
<p>Seriously, look for the Astley (and then Hammer) song to suddenly start appearing in commercials.  He is set to tour in a nostalgia-fest with ABC and other 80&#8242;s acts.  I think ticket sales just went way up.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dan Klass</title>
		<link>http://www.christopherspenn.com/2008/04/why-the-rick-astley-youtube-rickroll-matters/#comment-12884</link>
		<dc:creator>Dan Klass</dc:creator>
		<pubDate>Thu, 03 Apr 2008 23:36:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/?p=387#comment-12884</guid>
		<description>&quot;MC Hammer has now fallen victim to the craze?&quot;  Victim?  A 20+ year old song/video just got watched by 6 million people.  I think careers that have been largely dead for two decades could easily be resurrected as a result.

Seriously, look for the Astley (and then Hammer) song to suddenly start appearing in commercials.  He is set to tour in a nostalgia-fest with ABC and other 80&#039;s acts.  I think ticket sales just went way up.</description>
		<content:encoded><![CDATA[<p>&#8220;MC Hammer has now fallen victim to the craze?&#8221;  Victim?  A 20+ year old song/video just got watched by 6 million people.  I think careers that have been largely dead for two decades could easily be resurrected as a result.</p>
<p>Seriously, look for the Astley (and then Hammer) song to suddenly start appearing in commercials.  He is set to tour in a nostalgia-fest with ABC and other 80&#8242;s acts.  I think ticket sales just went way up.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Speedy</title>
		<link>http://www.christopherspenn.com/2008/04/why-the-rick-astley-youtube-rickroll-matters/#comment-1789</link>
		<dc:creator>Speedy</dc:creator>
		<pubDate>Thu, 03 Apr 2008 06:13:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/?p=387#comment-1789</guid>
		<description>Well apparently, Rick Astley isn’t the only former singer celeb being rolled. MC Hammer has now fallen victim to the craze, as people are now getting “HammerRolled”.

A website located at http://HammerRolled.com explains this version of the good ‘ole Rick Roll.</description>
		<content:encoded><![CDATA[<p>Well apparently, Rick Astley isn’t the only former singer celeb being rolled. MC Hammer has now fallen victim to the craze, as people are now getting “HammerRolled”.</p>
<p>A website located at <a href="http://HammerRolled.com" rel="nofollow">http://HammerRolled.com</a> explains this version of the good ‘ole Rick Roll.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Speedy</title>
		<link>http://www.christopherspenn.com/2008/04/why-the-rick-astley-youtube-rickroll-matters/#comment-12883</link>
		<dc:creator>Speedy</dc:creator>
		<pubDate>Thu, 03 Apr 2008 06:13:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/?p=387#comment-12883</guid>
		<description>Well apparently, Rick Astley isn’t the only former singer celeb being rolled. MC Hammer has now fallen victim to the craze, as people are now getting “HammerRolled”.

A website located at http://HammerRolled.com explains this version of the good ‘ole Rick Roll.</description>
		<content:encoded><![CDATA[<p>Well apparently, Rick Astley isn’t the only former singer celeb being rolled. MC Hammer has now fallen victim to the craze, as people are now getting “HammerRolled”.</p>
<p>A website located at <a href="http://HammerRolled.com" rel="nofollow">http://HammerRolled.com</a> explains this version of the good ‘ole Rick Roll.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tim Street</title>
		<link>http://www.christopherspenn.com/2008/04/why-the-rick-astley-youtube-rickroll-matters/#comment-1788</link>
		<dc:creator>Tim Street</dc:creator>
		<pubDate>Tue, 01 Apr 2008 23:31:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/?p=387#comment-1788</guid>
		<description>You are on to something there but also think about the flip side of it. Imagine if you were one of the featured videos and you had a viral campaign planned for today? Ouch!</description>
		<content:encoded><![CDATA[<p>You are on to something there but also think about the flip side of it. Imagine if you were one of the featured videos and you had a viral campaign planned for today? Ouch!</p>
]]></content:encoded>
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	<item>
		<title>By: Tim Street</title>
		<link>http://www.christopherspenn.com/2008/04/why-the-rick-astley-youtube-rickroll-matters/#comment-12882</link>
		<dc:creator>Tim Street</dc:creator>
		<pubDate>Tue, 01 Apr 2008 23:31:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/?p=387#comment-12882</guid>
		<description>You are on to something there but also think about the flip side of it. Imagine if you were one of the featured videos and you had a viral campaign planned for today? Ouch!</description>
		<content:encoded><![CDATA[<p>You are on to something there but also think about the flip side of it. Imagine if you were one of the featured videos and you had a viral campaign planned for today? Ouch!</p>
]]></content:encoded>
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