One of the best comments in the free/not-free discussion I’ve ever read was by Laura Fitton (@pistachio on Twitter) on CC Chapman’s blog last October. Reprinted from the source:
The event isn’t, and from what little I understand, never was FREE. In a way, no event ever is. It is subsidized by sponsors and by volunteer [...]
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15 Apr
Posted by: Christopher S. Penn in: PodCamp
PodCamp Boston 3 is asking all participants to be sponsors this year, to take the ultimate step up and co-sponsor the UnConference. After lengthy debate last year with Chris Brogan, PodCamp Boston 3 would become a co-sponsored event for two primary reasons:
Last year, we planned for 1,000 participants based on registration of nearly 1,500. Instead, [...]
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April 15 is the deadline for filing a federal tax return. But not everybody can meet that deadline. If you need more time to get your paperwork in, make sure you file a Form 4868, Automatic Extension of Time to File, with the IRS by the April 15 deadline and you’ll get an automatic six-month [...]
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I put together a brief guide to PodCamp DC based on my experiences in the Capitol City as a tourist (and getting lost frequently on the Metro) as well as sessions and other information for PodCamp DC. Enjoy!
Download the PodCamp DC PDF, 1.2 MB.
Did you enjoy this blog post? If so, please consider subscribing for [...]
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14 Apr
Posted by: Christopher S. Penn in: Advertising, Blogging, Marketing
As a followup to my previous Snapple Antioxidant Water post, Deana over at Snapple sent me a sample pack of Snapple at the behest of Chris Abraham, who I presume is marketing Snapple to bloggers. I got a 4 pack.
Thoughts:
It’s sugary.
It tastes nothing like water, and a lot like Gatorade when you make it from [...]
Popularity: 9% [?]
14 Apr
Posted by: Christopher S. Penn in: Marketing, PodCamp, Presentations
What I’ll Be Sharing at PodCamp DC
A few people have wondered what I’ll be sharing at PodCamp DC. I’ve got two sessions blocked out, plus possibly a panel - we’ll see about the last part.
Session 1:
New Media Marketing: How New Media Powers Business. 10 AM Saturday. I’ve been working on refining this ever-evolving presentation which [...]
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14 Apr
Posted by: Christopher S. Penn in: Conferences, PodCamp
Preparing for PodCamp DC with the Jeff Pulver Method
Jeff Pulver writes a great recurring blog post about how to prepare for an upcoming conference. His method of making a conference a productive experience for you is one that is infinitely valuable, and I highly recommend adopting the framework for your own conference experiences, whether at [...]
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13 Apr
Posted by: Christopher S. Penn in: Advertising, Marketing
Andrew Baron Selling Twitter Account, Database For Sale?
Chris Brogan raised the question people should be asking about Andrew Baron’s eBay sale of his Twitter account.
What are you buying? What’s the value?
Laura Fitton said on Twitter: “you can’t sell relationships.” You can’t. But you sure as heck can sell data.
In the case of Twitter, you can’t [...]
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Marketing Sucks
Marketing sucks. That’s the perception that many, many consumers have about marketing, for good or ill. Here’s an example of what I mean. Richard Mondello, a high school senior in Dover Plains, New York, recently wrote on his blog:
In my opinion, marketers will always be marketers. It’s their job to manipulate you into purchasing [...]
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A few folks have been talking about how following works for them on Twitter - do you follow back everyone who follows you (minus the spambots)? Do you selectively follow some people? How and why?
Here’s my rationale. As I said in a recent post, Twitter is my AP Newswire. As such, I look to Twitter [...]
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