Comments on: Marketing Sucks http://www.christopherspenn.com/2008/04/marketing-sucks/ Wed, 08 Feb 2012 23:56:00 +0000 hourly 1 By: greg francke http://www.christopherspenn.com/2008/04/marketing-sucks/#comment-1825 greg francke Fri, 13 Mar 2009 20:47:14 +0000 http://www.christopherspenn.com/?p=392#comment-1825 Marketing as a paradigm causes us to 'commoditize' everything, replacing intrinsic value with one artificially induced by 'spin'. Perhaps the most revolting form of this is 'self-marketing'; as if personal identity was transferable to someone else.<br><br>Marketing a screwdriver is one thing, marketing a 'lifestyle' simply leads to shallow unhappiness on the part of the buyer. Which is of course the aim, as all marketing is directed toward its own self-perpetuation. What good (to a marketer) is a product/way of life that doesn't require further marketing? The 'self-help industry' is an excellent example of this.<br><br>Fundamentally wrong. Marketing as a paradigm causes us to 'commoditize' everything, replacing intrinsic value with one artificially induced by 'spin'. Perhaps the most revolting form of this is 'self-marketing'; as if personal identity was transferable to someone else.

Marketing a screwdriver is one thing, marketing a 'lifestyle' simply leads to shallow unhappiness on the part of the buyer. Which is of course the aim, as all marketing is directed toward its own self-perpetuation. What good (to a marketer) is a product/way of life that doesn't require further marketing? The 'self-help industry' is an excellent example of this.

Fundamentally wrong.

]]> By: greg francke http://www.christopherspenn.com/2008/04/marketing-sucks/#comment-5747 greg francke Fri, 13 Mar 2009 20:47:14 +0000 http://www.christopherspenn.com/?p=392#comment-5747 Marketing as a paradigm causes us to 'commoditize' everything, replacing intrinsic value with one artificially induced by 'spin'. Perhaps the most revolting form of this is 'self-marketing'; as if personal identity was transferable to someone else.<br><br>Marketing a screwdriver is one thing, marketing a 'lifestyle' simply leads to shallow unhappiness on the part of the buyer. Which is of course the aim, as all marketing is directed toward its own self-perpetuation. What good (to a marketer) is a product/way of life that doesn't require further marketing? The 'self-help industry' is an excellent example of this.<br><br>Fundamentally wrong. Marketing as a paradigm causes us to 'commoditize' everything, replacing intrinsic value with one artificially induced by 'spin'. Perhaps the most revolting form of this is 'self-marketing'; as if personal identity was transferable to someone else.

Marketing a screwdriver is one thing, marketing a 'lifestyle' simply leads to shallow unhappiness on the part of the buyer. Which is of course the aim, as all marketing is directed toward its own self-perpetuation. What good (to a marketer) is a product/way of life that doesn't require further marketing? The 'self-help industry' is an excellent example of this.

Fundamentally wrong.

]]> By: greg francke http://www.christopherspenn.com/2008/04/marketing-sucks/#comment-1824 greg francke Fri, 13 Mar 2009 13:47:14 +0000 http://www.christopherspenn.com/?p=392#comment-1824 Marketing as a paradigm causes us to 'commoditize' everything, replacing intrinsic value with one artificially induced by 'spin'. Perhaps the most revolting form of this is 'self-marketing'; as if personal identity was transferable to someone else.<br><br>Marketing a screwdriver is one thing, marketing a 'lifestyle' simply leads to shallow unhappiness on the part of the buyer. Which is of course the aim, as all marketing is directed toward its own self-perpetuation. What good (to a marketer) is a product/way of life that doesn't require further marketing? The 'self-help industry' is an excellent example of this.<br><br>Fundamentally wrong. Marketing as a paradigm causes us to 'commoditize' everything, replacing intrinsic value with one artificially induced by 'spin'. Perhaps the most revolting form of this is 'self-marketing'; as if personal identity was transferable to someone else.

Marketing a screwdriver is one thing, marketing a 'lifestyle' simply leads to shallow unhappiness on the part of the buyer. Which is of course the aim, as all marketing is directed toward its own self-perpetuation. What good (to a marketer) is a product/way of life that doesn't require further marketing? The 'self-help industry' is an excellent example of this.

Fundamentally wrong.

]]> By: Therapy New York http://www.christopherspenn.com/2008/04/marketing-sucks/#comment-13142 Therapy New York Sun, 28 Sep 2008 03:53:00 +0000 http://www.christopherspenn.com/?p=392#comment-13142 “At every opportunity for new means of communicating, bad actors work as fast as possible to piss in the pool in the hopes that they’ll be able to scrape up a few meager commissions or sales before being consigned to the bin of perpetual ignorage by consumers in that channel. “ I feel that marketers that make a bad name for good marketers will eventually be force out of marketing with their bad behavior. I think you make some excellent points. I am quicker to pull out the purse for a marketer that I feel really help me. “At every opportunity for new means of communicating, bad actors work as fast as possible to piss in the pool in the hopes that they’ll be able to scrape up a few meager commissions or sales before being consigned to the bin of perpetual ignorage by consumers in that channel. “
I feel that marketers that make a bad name for good marketers will eventually be force out of marketing with their bad behavior. I think you make some excellent points. I am quicker to pull out the purse for a marketer that I feel really help me.

]]> By: Christopher S. Penn http://www.christopherspenn.com/2008/04/marketing-sucks/#comment-1823 Christopher S. Penn Sun, 01 Jun 2008 23:37:04 +0000 http://www.christopherspenn.com/?p=392#comment-1823 @Darren: good question. What would make you come back would logically at least be similar to what made you come here in the first place. Honestly, my personal blog probably isn't the place I'd first send you. I'd send you to something like the Friday episodes of the Financial Aid Podcast, which ALWAYS have free stuff, useful stuff, and silly stuff that's worth at least reading. @Darren: good question. What would make you come back would logically at least be similar to what made you come here in the first place. Honestly, my personal blog probably isn’t the place I’d first send you. I’d send you to something like the Friday episodes of the Financial Aid Podcast, which ALWAYS have free stuff, useful stuff, and silly stuff that’s worth at least reading.

]]> By: Christopher S. Penn http://www.christopherspenn.com/2008/04/marketing-sucks/#comment-12911 Christopher S. Penn Sun, 01 Jun 2008 23:37:00 +0000 http://www.christopherspenn.com/?p=392#comment-12911 @Darren: good question. What would make you come back would logically at least be similar to what made you come here in the first place. Honestly, my personal blog probably isn't the place I'd first send you. I'd send you to something like the Friday episodes of the Financial Aid Podcast, which ALWAYS have free stuff, useful stuff, and silly stuff that's worth at least reading. @Darren: good question. What would make you come back would logically at least be similar to what made you come here in the first place. Honestly, my personal blog probably isn’t the place I’d first send you. I’d send you to something like the Friday episodes of the Financial Aid Podcast, which ALWAYS have free stuff, useful stuff, and silly stuff that’s worth at least reading.

]]> By: David Beaudouin http://www.christopherspenn.com/2008/04/marketing-sucks/#comment-1822 David Beaudouin Sun, 01 Jun 2008 22:13:53 +0000 http://www.christopherspenn.com/?p=392#comment-1822 WOW! Sorry I missed this post when you first published it--clued in to it by Brogan. Terrific essay on why radical redesign on the concept of marketing is needed pronto. If you don't mind, I'm passing this around (with full credits) to like-minded pals--thanks! WOW! Sorry I missed this post when you first published it–clued in to it by Brogan. Terrific essay on why radical redesign on the concept of marketing is needed pronto. If you don’t mind, I’m passing this around (with full credits) to like-minded pals–thanks!

]]> By: David Beaudouin http://www.christopherspenn.com/2008/04/marketing-sucks/#comment-12910 David Beaudouin Sun, 01 Jun 2008 22:13:00 +0000 http://www.christopherspenn.com/?p=392#comment-12910 WOW! Sorry I missed this post when you first published it--clued in to it by Brogan. Terrific essay on why radical redesign on the concept of marketing is needed pronto. If you don't mind, I'm passing this around (with full credits) to like-minded pals--thanks! WOW! Sorry I missed this post when you first published it–clued in to it by Brogan. Terrific essay on why radical redesign on the concept of marketing is needed pronto. If you don’t mind, I’m passing this around (with full credits) to like-minded pals–thanks!

]]> By: Rob Metras http://www.christopherspenn.com/2008/04/marketing-sucks/#comment-1821 Rob Metras Sun, 01 Jun 2008 15:10:43 +0000 http://www.christopherspenn.com/?p=392#comment-1821 Would that all marketers be as creative and educational as you are Chris. You have taken a major problem,provided information, directed them to your products and done so in a way that solves peoples problems directly. It is no surprise that Twitter and Facebook users rail at the garbage that some marketers throw at them. Gen Y wants solutions that work, not b.s. maketing ploys. Bravo. Keep up the good work Would that all marketers be as creative and educational as you are Chris. You have taken a major problem,provided information, directed them to your products and done so in a way that solves peoples problems directly. It is no surprise that Twitter and Facebook users rail at the garbage that some marketers throw at them. Gen Y wants solutions that work, not b.s. maketing ploys.
Bravo. Keep up the good work

]]> By: Rob Metras http://www.christopherspenn.com/2008/04/marketing-sucks/#comment-12909 Rob Metras Sun, 01 Jun 2008 15:10:00 +0000 http://www.christopherspenn.com/?p=392#comment-12909 Would that all marketers be as creative and educational as you are Chris. You have taken a major problem,provided information, directed them to your products and done so in a way that solves peoples problems directly. It is no surprise that Twitter and Facebook users rail at the garbage that some marketers throw at them. Gen Y wants solutions that work, not b.s. maketing ploys. Bravo. Keep up the good work Would that all marketers be as creative and educational as you are Chris. You have taken a major problem,provided information, directed them to your products and done so in a way that solves peoples problems directly. It is no surprise that Twitter and Facebook users rail at the garbage that some marketers throw at them. Gen Y wants solutions that work, not b.s. maketing ploys.
Bravo. Keep up the good work

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