A few folks have been mentioning Snapple’s new soft drink, Snapple Antioxidant Water.
“Wait, it’s water, it’s not a soft drink!” I can hear Marketing shouting.
I beg to differ.
Exhibit A: water.
Ingredients: Water.
Serving Size: 1 cup (240ml)
Servings per Container: About 2.5
Calories per serving: 0
Total calories per bottle: 0
Total Fat: 0g % Daily Value (Fat): 0%
Sodium: 0 mg
% [...]

Popularity: 14% [?]

Learn to use the power of the Dark Side of the Force. Listen to the best marketing podcast ever produced in a doughnut shop with my friend and co-host John Wall. In this week’s episode, it’s a Google showdown between for-profits and non-profits, and why it will make your keyword costs go through the roof.
Did [...]

Popularity: 9% [?]