Google out to bat for non-profits, hits home run

20 Mar

Posted by: Christopher S. Penn in: Advertising, Marketing

Google announced a slew of products specifically tailored to non-profits two days ago.

First, all their apps - Google Apps for Domains, etc. - are all free.

Google Checkout transaction processing is free to non-profits until 2009.

Here’s the game changer. Google Grants is an application process to qualify for free AdWords advertising. Where commercial organizations pay out the nose for top keywords, if your non-profit is a certified 501(c)(3) and is chosen as a Google Grants recipient, you can go head to head with corporate America for mission-critical keywords and spare your budget.

This is big - very big. It will give non-profits access to huge audiences and resources without needing huge budgets, and the smaller the non-profit, the more benefit they’ll be able to get if chosen for the grant.

Hats off to you, Google. You may be Big Brother, but at least you’re more or less benevolent.

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4 Responses

Sean Maney
21|Mar|2008 1

Thanks. I’ll check this out tomorrow. We were able to get a non-profit account at youtube (longer videos), but Google’s response to questions was completely missing. Hopefully, these will offers will bring some service with them.
Jeff P
21|Mar|2008 2

Chris -

You are da man for making us non-profits aware of these tools - thank you!
Geoff Manning
21|Mar|2008 3

Thanks for the info Chris. This is *very* good news for non-profits.
George
01|Jun|2008 4

Good for Google. The more companies enable Web2.0 to expand the better it will be for the sector. What PR value they are getting - if you think of it. We continue to be big fans of the Hosted Exchange service that helps our organization. It’s not “free” but saves us time and money from the efficiency it provides. See http://123together.com for context.