Archive for March 20th, 2008

Google out to bat for non-profits, hits home run

20 Mar

Posted by: Christopher S. Penn in: Advertising, Marketing

Google announced a slew of products specifically tailored to non-profits two days ago.
First, all their apps - Google Apps for Domains, etc. - are all free.
Google Checkout transaction processing is free to non-profits until 2009.
Here’s the game changer. Google Grants is an application process to qualify for free AdWords advertising. Where commercial organizations pay out [...]

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Starbucks is watching your every cup

20 Mar

Posted by: Christopher S. Penn in: Foodblogging, Marketing

Today, Starbucks CEO Howard Schultz announced that they had acquired Coffee Equipment Company and its Clover system of coffee machines, single-serving cup makers that will let Starbucks customize your coffee for you.
So what?
The So What is this: Clover coffee machines are networked. They all speak to headquarters via CloverNet, and monitor EVERYTHING about your cup [...]

Popularity: 10% [?]