I have 2 SocialThing Invites. Want one?
Here’s what you must do. Get THREE people to register for PodCamp NYC, and in the “how did you hear about PodCamp NYC” section, have them put YOUR email address (munged is okay, like cspenn at gmail dot com) and the word socialthing. Example:
How did you hear about PodCamp [...]
Popularity: 6% [?]
Lots of debate lately about Twitter - what it is, why it matters, how to use it. I’ll throw this thought out there:
Twitter is my personal AP Newswire.
Here’s the thing. I can’t afford a Bloomberg terminal ($1,800/month) or an AP newsfeed in real time and I’m unwilling to even spend on real time stock quotes, [...]
Popularity: 7% [?]
27 Mar
Posted by: Christopher S. Penn in: Advertising, Marketing
A few folks have been mentioning Snapple’s new soft drink, Snapple Antioxidant Water.
“Wait, it’s water, it’s not a soft drink!” I can hear Marketing shouting.
I beg to differ.
Exhibit A: water.
Ingredients: Water.
Serving Size: 1 cup (240ml)
Servings per Container: About 2.5
Calories per serving: 0
Total calories per bottle: 0
Total Fat: 0g % Daily Value (Fat): 0%
Sodium: 0 mg
% [...]
Popularity: 11% [?]
27 Mar
Posted by: Christopher S. Penn in: Blogging, Marketing, Podcasting
Learn to use the power of the Dark Side of the Force. Listen to the best marketing podcast ever produced in a doughnut shop with my friend and co-host John Wall. In this week’s episode, it’s a Google showdown between for-profits and non-profits, and why it will make your keyword costs go through the roof.
Popularity: [...]
Popularity: 7% [?]
25 Mar
Posted by: Christopher S. Penn in: Money, Podcasting, Video
Happy to say my Scholarship Search Secrets eBook was profiled on WCVB Boston 5 on the 6 o’clock news. That eBook, now in its fourth iteration, is one of the products of the Financial Aid Podcast - doing daily scholarship searches for 3 years makes you good at finding scholarships!
Original blog post and eBook download [...]
Popularity: 7% [?]
Chris Brogan wrote:
Here’s what you do: find a “hidden gem” blog, someone who you think is writing good stuff, but who has only one or two comments per post. Write a blog post telling us just a little bit about that site, why you like it, who should become a regular reader, etc. [...]
Popularity: 6% [?]
20 Mar
Posted by: Christopher S. Penn in: Advertising, Marketing
Google announced a slew of products specifically tailored to non-profits two days ago.
First, all their apps - Google Apps for Domains, etc. - are all free.
Google Checkout transaction processing is free to non-profits until 2009.
Here’s the game changer. Google Grants is an application process to qualify for free AdWords advertising. Where commercial organizations pay out [...]
Popularity: 8% [?]
20 Mar
Posted by: Christopher S. Penn in: Foodblogging, Marketing
Today, Starbucks CEO Howard Schultz announced that they had acquired Coffee Equipment Company and its Clover system of coffee machines, single-serving cup makers that will let Starbucks customize your coffee for you.
So what?
The So What is this: Clover coffee machines are networked. They all speak to headquarters via CloverNet, and monitor EVERYTHING about your cup [...]
Popularity: 8% [?]
End of the Line
Farewell, Bear Stearns. If it’s any consolation, a number of your colleagues will be joining you soon. Why? Simple: there isn’t enough money in America to save the financial system as we know it. It’s coming apart at the seams.
This is a good thing.
For sure, there will be lots of folks who [...]
Popularity: 7% [?]
“Apres moi, le deluge” - Louis XIV
MySpace applications are beginning to roll out.
If you thought vampires and pirates on Facebook was bad, just wait.
In the meantime, expect to get a whole bunch of MySpace friend requests from me and others in the near future.
Exciting things are happening with MySpace, more than ever.
Popularity: 6% [?]
Popularity: 6% [?]