February 28, 2008

Dan Kennedy on Audio

For those thinking about audio podcasting as an effective sales mechanism, master sales trainer Dan Kennedy has an interesting perspective on audio as a marketing tool. Granted, in his blog post, he's talking about CDs and not digital delivery, but the points about why sales folks should be delivering audio as a sales mechanism are just as applicable.

February 26, 2008

Tennessee Never Cried – new Matthew Ebel video

I had the opportunity to film Matthew Ebel playing live at AS220 in Providence at NewBCamp this past Saturday. After some uphill learning curves, I got the hang of the tricks I needed in order to make this video, and here's the final result.

February 24, 2008

Reflections on NewBCamp 08

For those who didn't head out to PodCamp Toronto this weekend, another UnConference launched in New England - NewBCamp. Very closely aligned in concept (though no connection) to PodCamp Pittsburgh's BootCamp PGH, NewBCamp was created by Sara Streeter, a student at Johnson & Wales University, to achieve the dual goals of introducing new people to the various technologies available and to energize the Providence area technology scene with the power of new media.

February 22, 2008

Unsponsored Review: SuperDuper

I wanted to take a moment to very publicly thank the developers at Shirt Pocket for making SuperDuper, the backup software for the Mac.

Don't be that guy… or gal… doing blogger outreach.

I got a promotional email from Big Machine Media today cc'ed to a list of 340 podcasters and bloggers, promoting their musicians.

Extra! Extra! Read All About It!

If you want your favorite blogs to be ultraportable, check out Feedjournal. It makes an old-school newspaper out of your RSS feeds.

February 21, 2008

What metrics matter to podcasters?

A recent question sent into Marketing Over Coffee - what metrics matter for podcasters to measure their success, a la the ADM?

John Wall Nails Trade Shows

Want some of the best advice about being a trade show exhibitor? The Ronin Marketeer, John Wall, has it all for you.

February 20, 2008

Quick look: the Nokia n810

I'd been hearing a lot of buzz about this little machine ever since Podshow's sponsorship of it with a few prominent podcasters I listen to, like CC Chapman and Julien Smith. Yesterday I got to play with one of the boxes, courtesy of Peta Andersen, and I think one of these is in my future soon.

Sometimes, the responsible choice is walking away

I read with dismay this story on MSNBC about people breaking into their retirement funds to pay for housing and other debts they've accrued.