Exhibit A in Net Neutrality

Rogers Canada is modifying Web pages. Take a look at this Wired article.

Is this a marketing dream? A marketing nightmare? Bit of both.

If you searched for a student loan, I could buy a modification of the results you get from your ISP. Even if you wanted a loan from my competitor, if I paid enough, I could divert you instead.

If you searched for my company’s products, a competitor could do the same to me.

Expect this to become a hot button issue for net neutrality.  If this goes unopposed, just imagine what the political campaigns will do to every web site you visit. ISPs will be rewriting traffic all day based on bids. Rudy Giuliani needs a boost in Iowa, so he’ll pay Comcast to rewrite all requests for Mitt Romney’s web site to his. Someone might even play dirty and use soft money to redirect a candidate’s traffic to a Swift-boat style attack ad instead.

Stand up for net neutrality, or you won’t be able to trust a thing you see online – ever.

And if you use Rogers or any other ISP that uses these practices, drop ‘em. Vote with your wallet, because that’s the only language some of these people will ever understand.

  • http://aithene.net/ Aithene / Chris Wilson

    Its like going to the library and searching for information, but only being able to look at whatever the librarian shoves in your face.

    Absolutely diabolical.

    Imagine trying to get to your favorite store, but the competition has enough money and repaved all the roads to lead to just their own store.

  • http://answers-for-freelancers.com/ Aithene

    Its like going to the library and searching for information, but only being able to look at whatever the librarian shoves in your face.

    Absolutely diabolical.

    Imagine trying to get to your favorite store, but the competition has enough money and repaved all the roads to lead to just their own store.

  • http://www.fixionmedia.com Rob

    This is surely going to be a hotbutton issue. Canada is often a testing ground for larger foreign programs so I’m just not surprised. I wonder if this story will have any legs.

  • http://www.fixionmedia.com Rob

    This is surely going to be a hotbutton issue. Canada is often a testing ground for larger foreign programs so I’m just not surprised. I wonder if this story will have any legs.