Most podcasters can’t quite get their head around Podshow. Mainly because Podshow is not built for geeks or podcasters. It’s built for the average audience. Just put a non-iPod non-podcast listener in front of this page. After a few seconds they’ll find the play-current-episode button and they are off and rolling. What they won’t say is “Damn..now where is that XML code???”

Geeks and podcasters have a lot of preconceived notions on what content delivery should be. I myself am thrilled at the options of RSS!

My niece however..is not.

MySpace has a play song button on each myspace page. Because its easy to understand. Click to upload picture. Boom…two clicks and you are uploading. Now MySpace doesn’t have picture search tags, camera info, RAW import, etc. It’s simple, and to the point.

Podshow is along the same lines as MySpace. It’s evolving and getting there, but if you are hoping for more geek features from Adam Curry and company, you probably won’t be getting them.

Podcasters need to think of themselves as content producers, and aligning themselves with easy ways to get their content into the eyes, ears (and hearts!) of their new audience in the simpliest way possible.

Again its a paradigm shift and goes in the opposite direction of everything we’ve known and loved for the past couple years.

This lesson was learned for me the first year I started doing photography professionally. My whole marketing campaign was I shot digital (this was like 5 years ago). I was so enamored with digital, the features, the cost, the speed, the computer options. I could not wait to explain it all to each and every client.

Did they care?

Nope. They just wanted good pictures.

Same with content..people just want it. Easily.

And the producers (and content providers) who get content to the audience in a quick, easy and non-technical manner will truly enjoy much success.

And it’ll make my niece happier too.

Most podcasters can’t quite get their head around Podshow. Mainly because Podshow is not built for geeks or podcasters. It’s built for the average audience. Just put a non-iPod non-podcast listener in front of this page. After a few seconds they’ll find the play-current-episode button and they are off and rolling. What they won’t say is “Damn..now where is that XML code???”

Geeks and podcasters have a lot of preconceived notions on what content delivery should be. I myself am thrilled at the options of RSS!

My niece however..is not.

MySpace has a play song button on each myspace page. Because its easy to understand. Click to upload picture. Boom…two clicks and you are uploading. Now MySpace doesn’t have picture search tags, camera info, RAW import, etc. It’s simple, and to the point.

Podshow is along the same lines as MySpace. It’s evolving and getting there, but if you are hoping for more geek features from Adam Curry and company, you probably won’t be getting them.

Podcasters need to think of themselves as content producers, and aligning themselves with easy ways to get their content into the eyes, ears (and hearts!) of their new audience in the simpliest way possible.

Again its a paradigm shift and goes in the opposite direction of everything we’ve known and loved for the past couple years.

This lesson was learned for me the first year I started doing photography professionally. My whole marketing campaign was I shot digital (this was like 5 years ago). I was so enamored with digital, the features, the cost, the speed, the computer options. I could not wait to explain it all to each and every client.

Did they care?

Nope. They just wanted good pictures.

Same with content..people just want it. Easily.

And the producers (and content providers) who get content to the audience in a quick, easy and non-technical manner will truly enjoy much success.

And it’ll make my niece happier too.

I’d have to say Jason’s comment sums up what’s wrong with Podshow pages – Podcasting 101 indeed.

I’d have to say Jason’s comment sums up what’s wrong with Podshow pages – Podcasting 101 indeed.

Pax,
Matthew

Pax,
Matthew

Songbird sounds like a cool browser and I’m going to check it out.

Songbird sounds like a cool browser and I’m going to check it out.