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	<title>Comments on: Scaling the Clear Walls</title>
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	<link>http://www.christopherspenn.com/2007/05/06/scaling-the-clear-walls/</link>
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		<title>By: Christopher S. Penn</title>
		<link>http://www.christopherspenn.com/2007/05/06/scaling-the-clear-walls/comment-page-1/#comment-348</link>
		<dc:creator>Christopher S. Penn</dc:creator>
		<pubDate>Mon, 07 May 2007 10:36:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/2007/05/06/scaling-the-clear-walls/#comment-348</guid>
		<description>Mark - one of my teachers, Stephen K. Hayes, wrote that a good plan executed brilliantly beats a great plan never acted on. The same could be said of any new media tool - a minimalistic tool used often will generate more results than a fantastic tool that you only keep talking about the potential of. Thanks for posting.</description>
		<content:encoded><![CDATA[<p>Mark &#8211; one of my teachers, <a href="http://www.stephenkhayes.com" target='_blank'>Stephen K. Hayes</a>, wrote that a good plan executed brilliantly beats a great plan never acted on. The same could be said of any new media tool &#8211; a minimalistic tool used often will generate more results than a fantastic tool that you only keep talking about the potential of. Thanks for posting.</p>
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		<title>By: Mark Forman</title>
		<link>http://www.christopherspenn.com/2007/05/06/scaling-the-clear-walls/comment-page-1/#comment-347</link>
		<dc:creator>Mark Forman</dc:creator>
		<pubDate>Mon, 07 May 2007 09:35:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/2007/05/06/scaling-the-clear-walls/#comment-347</guid>
		<description>Chris I must say you are networker par excellence. I&#039;ve seen your LinkedIn work so know you eat your own dogfood on this thread. You make some excellent points in this post. I plan on putting some of your suggestions into practice with LinkedIn. I&#039;ve been a member there for a while but haven&#039;t been doing much with it but feel now is the time.

Funny how it seems so much of new media fixates on the tools and not application of the tools,&quot;ooh a hammer( substitute-&quot;twitter&quot;), look a wrench(substitute-&quot;talkshoe&quot;).&quot; We need more,&quot;pick up the hammer and hit the nail hard and straight.&quot; I think you&#039;ve come closer to that on this post.</description>
		<content:encoded><![CDATA[<p>Chris I must say you are networker par excellence. I&#8217;ve seen your <a href="http://www.linkedin.com/in/cspenn" target='_blank'>LinkedIn</a> work so know you eat your own dogfood on this thread. You make some excellent points in this post. I plan on putting some of your suggestions into practice with LinkedIn. I&#8217;ve been a member there for a while but haven&#8217;t been doing much with it but feel now is the time.</p>
<p>Funny how it seems so much of new media fixates on the tools and not application of the tools,&#8221;ooh a hammer( substitute-&#8221;<a href="http://twitter.com/cspenn" target='_blank'>twitter</a>&#8221;), look a wrench(substitute-&#8221;talkshoe&#8221;).&#8221; We need more,&#8221;pick up the hammer and hit the nail hard and straight.&#8221; I think you&#8217;ve come closer to that on this post.</p>
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		<title>By: [chrisbrogan.com] &#187; Blog Archive &#187; Fishbowl Follow-Ons</title>
		<link>http://www.christopherspenn.com/2007/05/06/scaling-the-clear-walls/comment-page-1/#comment-346</link>
		<dc:creator>[chrisbrogan.com] &#187; Blog Archive &#187; Fishbowl Follow-Ons</dc:creator>
		<pubDate>Mon, 07 May 2007 02:09:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/2007/05/06/scaling-the-clear-walls/#comment-346</guid>
		<description>[...] Christopher S. Penn posts his thoughts here. [...]</description>
		<content:encoded><![CDATA[<p>[...] Christopher S. Penn posts his thoughts here. [...]</p>
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		<title>By: Chris Brogan...</title>
		<link>http://www.christopherspenn.com/2007/05/06/scaling-the-clear-walls/comment-page-1/#comment-345</link>
		<dc:creator>Chris Brogan...</dc:creator>
		<pubDate>Mon, 07 May 2007 01:17:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/2007/05/06/scaling-the-clear-walls/#comment-345</guid>
		<description>I&#039;m totally there with you. Oddly, I had the same conversation with a guy at the airport just now. He is a green living expert (masters in environmental planning) who is going after the mainstream and not bothering to write or work with green publications and green media. Instead, he wants to bring the message to the real target, instead of preaching to the choir. 

It was like reliving my conversations and peeves over again. 

--Chris...</description>
		<content:encoded><![CDATA[<p>I&#8217;m totally there with you. Oddly, I had the same conversation with a guy at the airport just now. He is a green living expert (masters in environmental planning) who is going after the mainstream and not bothering to write or work with green publications and green media. Instead, he wants to bring the message to the real target, instead of preaching to the choir. </p>
<p>It was like reliving my conversations and peeves over again. </p>
<p>&#8211;Chris&#8230;</p>
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		<title>By: Jeff McNeill &#187; Blog Archive &#187; links for 2007-05-06</title>
		<link>http://www.christopherspenn.com/2007/05/06/scaling-the-clear-walls/comment-page-1/#comment-344</link>
		<dc:creator>Jeff McNeill &#187; Blog Archive &#187; links for 2007-05-06</dc:creator>
		<pubDate>Sun, 06 May 2007 13:17:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/2007/05/06/scaling-the-clear-walls/#comment-344</guid>
		<description>[...] Christopher S. Penn Â» Blog Archive Â» Scaling the Clear Walls May 2007 (tags: socialmedia) [...]</description>
		<content:encoded><![CDATA[<p>[...] Christopher S. Penn Â» Blog Archive Â» Scaling the Clear Walls May 2007 (tags: socialmedia) [...]</p>
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		<title>By: Whitney</title>
		<link>http://www.christopherspenn.com/2007/05/06/scaling-the-clear-walls/comment-page-1/#comment-343</link>
		<dc:creator>Whitney</dc:creator>
		<pubDate>Sun, 06 May 2007 12:38:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/2007/05/06/scaling-the-clear-walls/#comment-343</guid>
		<description>Great advice, Chris!
I think we forget that in podcasting, no matter what our network affiliations may or may not be, we are entirely responsible for growing our own audience, publicizing our endeavors, and getiing our name &quot;out there&quot;.  You can&#039;t rely on others to do it for you.  This doesn&#039;t mean you need to tattoo the name of your podcast on your forehead, but it does mean you need to bring people into your world from the outside.
Part of thereason I interview the people I do on my podcast is I have read their work and think they have something interesting to say.  I want to talk to them about common interests.  And I am really happy to give them an additional forum to expose their work to an audience that is made up specifically of the people they want to talk to.  This is win-win for everyone in the equation.
Likewise, building these relationships builds connections.  Hopeully, if they enjoyed the interview, place a link on their website, or tell a group they&#039;re speaking with to come check it out, then so much the better.  In the end, I would rather have a rabidly engaged audience who wants and needs to hear what I put into my podcasts than a thousand passersby who don&#039;t care.
But I am ultimately responsible for that self-promotion in the real world, even more than in the virtual.  But it is all about engagement in the end.</description>
		<content:encoded><![CDATA[<p>Great advice, Chris!<br />
I think we forget that in podcasting, no matter what our network affiliations may or may not be, we are entirely responsible for growing our own audience, publicizing our endeavors, and getiing our name &#8220;out there&#8221;.  You can&#8217;t rely on others to do it for you.  This doesn&#8217;t mean you need to tattoo the name of your podcast on your forehead, but it does mean you need to bring people into your world from the outside.<br />
Part of thereason I interview the people I do on my podcast is I have read their work and think they have something interesting to say.  I want to talk to them about common interests.  And I am really happy to give them an additional forum to expose their work to an audience that is made up specifically of the people they want to talk to.  This is win-win for everyone in the equation.<br />
Likewise, building these relationships builds connections.  Hopeully, if they enjoyed the interview, place a link on their website, or tell a group they&#8217;re speaking with to come check it out, then so much the better.  In the end, I would rather have a rabidly engaged audience who wants and needs to hear what I put into my podcasts than a thousand passersby who don&#8217;t care.<br />
But I am ultimately responsible for that self-promotion in the real world, even more than in the virtual.  But it is all about engagement in the end.</p>
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