Comments on: Numbers redux http://www.christopherspenn.com/2007/04/20/numbers-redux/ Sat, 22 Nov 2008 23:24:37 +0000 http://wordpress.org/?v=2.6.3 By: julien http://www.christopherspenn.com/2007/04/20/numbers-redux/#comment-255 julien Fri, 20 Apr 2007 15:47:22 +0000 http://www.christopherspenn.com/2007/04/20/numbers-redux/#comment-255 i hope this post picks up with podcasters. this shit is so true, it's about time people stopped talking about audience numbers. i hope this post picks up with podcasters. this shit is so true, it’s about time people stopped talking about audience numbers.

]]> By: john blue http://www.christopherspenn.com/2007/04/20/numbers-redux/#comment-254 john blue Fri, 20 Apr 2007 14:11:53 +0000 http://www.christopherspenn.com/2007/04/20/numbers-redux/#comment-254 I agree in principle about numbers and CPM discussion above (it is outdated model) but you still have to something to provide sponsors. They are used to having those traditional numbers, metrics, data points, etc... They want some thing that will justify their spent on promoting a show. It is up to us podcasters to figure out the story to convey. Pay for performance certainly makes the case for sponsorship dollars very clear. The hard part is finding a pay for performance model for your show. I agree in principle about numbers and CPM discussion above (it is outdated model) but you still have to something to provide sponsors. They are used to having those traditional numbers, metrics, data points, etc… They want some thing that will justify their spent on promoting a show. It is up to us podcasters to figure out the story to convey.

Pay for performance certainly makes the case for sponsorship dollars very clear. The hard part is finding a pay for performance model for your show.

]]> By: Jason @ Insomnia Radio http://www.christopherspenn.com/2007/04/20/numbers-redux/#comment-253 Jason @ Insomnia Radio Fri, 20 Apr 2007 05:16:14 +0000 http://www.christopherspenn.com/2007/04/20/numbers-redux/#comment-253 Sidenote: It floors me that said unnamed podcast network is so stuck in old media ways, despite flaunting new directions and using a fairly new medium. Baffling. Sidenote: It floors me that said unnamed podcast network is so stuck in old media ways, despite flaunting new directions and using a fairly new medium.

Baffling.

]]> By: Jason @ Insomnia Radio http://www.christopherspenn.com/2007/04/20/numbers-redux/#comment-252 Jason @ Insomnia Radio Fri, 20 Apr 2007 05:14:53 +0000 http://www.christopherspenn.com/2007/04/20/numbers-redux/#comment-252 I've been using the Gulfstream Jet analogy in several sales oriented meetings lately. It's just a fantastic viewpoint. Numbers truly don't (well, SHOULDN'T) matter anymore. Great post, thank you... I’ve been using the Gulfstream Jet analogy in several sales oriented meetings lately. It’s just a fantastic viewpoint.

Numbers truly don’t (well, SHOULDN’T) matter anymore.

Great post, thank you…

]]> By: Vergel Evans http://www.christopherspenn.com/2007/04/20/numbers-redux/#comment-251 Vergel Evans Fri, 20 Apr 2007 04:57:42 +0000 http://www.christopherspenn.com/2007/04/20/numbers-redux/#comment-251 You hit the nail on the head. The value of the podcasting audience isn't in their numbers, it's in their response to your call to action. If the action you're suggesting fits with their individual need, why wouldn't they click on that link? And be happy that you provided it to them. any other stat means almost to nothing in comparison. You hit the nail on the head. The value of the podcasting audience isn’t in their numbers, it’s in their response to your call to action. If the action you’re suggesting fits with their individual need, why wouldn’t they click on that link? And be happy that you provided it to them.

any other stat means almost to nothing in comparison.

]]> By: Dave LaMorte http://www.christopherspenn.com/2007/04/20/numbers-redux/#comment-250 Dave LaMorte Fri, 20 Apr 2007 04:46:37 +0000 http://www.christopherspenn.com/2007/04/20/numbers-redux/#comment-250 That's smart. The only hard part is matching advertising with what your audience is engaged with. That’s smart. The only hard part is matching advertising with what your audience is engaged with.

]]>