Comments on: Scott Bourne says to avoid PPA – but he may be wrong http://www.christopherspenn.com/2007/03/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/ Fri, 10 Feb 2012 02:20:00 +0000 hourly 1 By: Karl http://www.christopherspenn.com/2007/03/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-239 Karl Sun, 06 Jul 2008 01:04:04 +0000 http://www.christopherspenn.com/2007/03/29/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-239 Don't forget that many affiliate programs allow for return visits by using cookies. This allows for the fact the transaction may not happen right away. Don’t forget that many affiliate programs allow for return visits by using cookies. This allows for the fact the transaction may not happen right away.

]]> By: Karl http://www.christopherspenn.com/2007/03/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-12435 Karl Sun, 06 Jul 2008 01:04:00 +0000 http://www.christopherspenn.com/2007/03/29/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-12435 Don't forget that many affiliate programs allow for return visits by using cookies. This allows for the fact the transaction may not happen right away. Don’t forget that many affiliate programs allow for return visits by using cookies. This allows for the fact the transaction may not happen right away.

]]> By: Matt Searles http://www.christopherspenn.com/2007/03/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-238 Matt Searles Thu, 29 Mar 2007 18:22:21 +0000 http://www.christopherspenn.com/2007/03/29/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-238 Very interesting. I tend to think there's some value to the exposure... how many times do you have to be exposed to something before you recognize that it exists.. if you look at a brand as a "complex of associations" where all the points of exposure work to build that complex.. how would a payment scheme, that focused on a PPA metric, effect the way business is done? It seems like.. if it leads you away from "complex building" does that infuse a certain amount of entropy into the system? I say this as a neophyte who knows nothing about sales or marketing, compared with where you are at.. Very interesting.

I tend to think there’s some value to the exposure… how many times do you have to be exposed to something before you recognize that it exists.. if you look at a brand as a “complex of associations” where all the points of exposure work to build that complex.. how would a payment scheme, that focused on a PPA metric, effect the way business is done? It seems like.. if it leads you away from “complex building” does that infuse a certain amount of entropy into the system?

I say this as a neophyte who knows nothing about sales or marketing, compared with where you are at..

]]> By: Matt Searles http://www.christopherspenn.com/2007/03/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-12434 Matt Searles Thu, 29 Mar 2007 18:22:00 +0000 http://www.christopherspenn.com/2007/03/29/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-12434 Very interesting. I tend to think there's some value to the exposure... how many times do you have to be exposed to something before you recognize that it exists.. if you look at a brand as a "complex of associations" where all the points of exposure work to build that complex.. how would a payment scheme, that focused on a PPA metric, effect the way business is done? It seems like.. if it leads you away from "complex building" does that infuse a certain amount of entropy into the system? I say this as a neophyte who knows nothing about sales or marketing, compared with where you are at.. Very interesting.

I tend to think there’s some value to the exposure… how many times do you have to be exposed to something before you recognize that it exists.. if you look at a brand as a “complex of associations” where all the points of exposure work to build that complex.. how would a payment scheme, that focused on a PPA metric, effect the way business is done? It seems like.. if it leads you away from “complex building” does that infuse a certain amount of entropy into the system?

I say this as a neophyte who knows nothing about sales or marketing, compared with where you are at..

]]> By: Christopher S. Penn http://www.christopherspenn.com/2007/03/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-237 Christopher S. Penn Thu, 29 Mar 2007 17:23:13 +0000 http://www.christopherspenn.com/2007/03/29/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-237 /me plots what a GrammarGirl student loan product would look like :) /me plots what a GrammarGirl student loan product would look like :)

]]> By: Christopher S. Penn http://www.christopherspenn.com/2007/03/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-12433 Christopher S. Penn Thu, 29 Mar 2007 17:23:00 +0000 http://www.christopherspenn.com/2007/03/29/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-12433 /me plots what a GrammarGirl student loan product would look like :) /me plots what a GrammarGirl student loan product would look like :)

]]> By: Mignon http://www.christopherspenn.com/2007/03/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-236 Mignon Thu, 29 Mar 2007 17:20:51 +0000 http://www.christopherspenn.com/2007/03/29/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-236 Yes, I think I would hold out for the private label brand, and I would be willing to take less for it because it is reinforcing my brand instead of theirs. Of course, I would need extremely high confidence in the quality of the product because it would be reflecting on my brand. Yes, I think I would hold out for the private label brand, and I would be willing to take less for it because it is reinforcing my brand instead of theirs. Of course, I would need extremely high confidence in the quality of the product because it would be reflecting on my brand.

]]> By: Mignon http://www.christopherspenn.com/2007/03/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-12432 Mignon Thu, 29 Mar 2007 17:20:00 +0000 http://www.christopherspenn.com/2007/03/29/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-12432 Yes, I think I would hold out for the private label brand, and I would be willing to take less for it because it is reinforcing my brand instead of theirs. Of course, I would need extremely high confidence in the quality of the product because it would be reflecting on my brand. Yes, I think I would hold out for the private label brand, and I would be willing to take less for it because it is reinforcing my brand instead of theirs. Of course, I would need extremely high confidence in the quality of the product because it would be reflecting on my brand.

]]> By: Christopher S. Penn http://www.christopherspenn.com/2007/03/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-235 Christopher S. Penn Thu, 29 Mar 2007 17:12:22 +0000 http://www.christopherspenn.com/2007/03/29/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-235 That begs the question - would you hold out for a white-label/private label brand? For example, if you signed up for StudentATM, would you accept a lower payment for a private label "GrammarGirl Consolidation Loan" than for the "Student Loan Network Consolidation Loan", assuming that you wanted to offer that product? That begs the question – would you hold out for a white-label/private label brand?

For example, if you signed up for StudentATM, would you accept a lower payment for a private label “GrammarGirl Consolidation Loan” than for the “Student Loan Network Consolidation Loan”, assuming that you wanted to offer that product?

]]> By: Christopher S. Penn http://www.christopherspenn.com/2007/03/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-12431 Christopher S. Penn Thu, 29 Mar 2007 17:12:00 +0000 http://www.christopherspenn.com/2007/03/29/scott-bourne-says-to-avoid-ppa-but-he-may-be-wrong/#comment-12431 That begs the question - would you hold out for a white-label/private label brand? For example, if you signed up for StudentATM, would you accept a lower payment for a private label "GrammarGirl Consolidation Loan" than for the "Student Loan Network Consolidation Loan", assuming that you wanted to offer that product? That begs the question – would you hold out for a white-label/private label brand?

For example, if you signed up for StudentATM, would you accept a lower payment for a private label “GrammarGirl Consolidation Loan” than for the “Student Loan Network Consolidation Loan”, assuming that you wanted to offer that product?

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