Comments on: Initial Reflections on Bum Rush the Charts http://www.christopherspenn.com/2007/03/initial-reflections-on-bum-rush-the-charts/ Wed, 08 Feb 2012 23:56:00 +0000 hourly 1 By: Bryan Person, Bryper.com http://www.christopherspenn.com/2007/03/initial-reflections-on-bum-rush-the-charts/#comment-199 Bryan Person, Bryper.com Sun, 25 Mar 2007 12:37:05 +0000 http://www.christopherspenn.com/2007/03/23/initial-reflections-on-bum-rush-the-charts/#comment-199 Chris: If I had some commentary to offer, it would be that there should be a more direct path to take users to the song (through the affiliate link). For example, if you directed someone to BumRushTheCharts.com, that re-directed to the Blogspot page. The user then needed to click on the link to go to your FAP.com/BumRush page, and then click another link there to get into iTunes. Cut down those steps next time, and I think it will help. So pleased to see this campaign did well! Chris:

If I had some commentary to offer, it would be that there should be a more direct path to take users to the song (through the affiliate link).

For example, if you directed someone to BumRushTheCharts.com, that re-directed to the Blogspot page. The user then needed to click on the link to go to your FAP.com/BumRush page, and then click another link there to get into iTunes. Cut down those steps next time, and I think it will help.

So pleased to see this campaign did well!

]]> By: Bryan Person, Bryper.com http://www.christopherspenn.com/2007/03/initial-reflections-on-bum-rush-the-charts/#comment-13431 Bryan Person, Bryper.com Sun, 25 Mar 2007 12:37:00 +0000 http://www.christopherspenn.com/2007/03/23/initial-reflections-on-bum-rush-the-charts/#comment-13431 Chris: If I had some commentary to offer, it would be that there should be a more direct path to take users to the song (through the affiliate link). For example, if you directed someone to BumRushTheCharts.com, that re-directed to the Blogspot page. The user then needed to click on the link to go to your FAP.com/BumRush page, and then click another link there to get into iTunes. Cut down those steps next time, and I think it will help. So pleased to see this campaign did well! Chris:

If I had some commentary to offer, it would be that there should be a more direct path to take users to the song (through the affiliate link).

For example, if you directed someone to BumRushTheCharts.com, that re-directed to the Blogspot page. The user then needed to click on the link to go to your FAP.com/BumRush page, and then click another link there to get into iTunes. Cut down those steps next time, and I think it will help.

So pleased to see this campaign did well!

]]> By: Amy http://www.christopherspenn.com/2007/03/initial-reflections-on-bum-rush-the-charts/#comment-198 Amy Sat, 24 Mar 2007 02:34:59 +0000 http://www.christopherspenn.com/2007/03/23/initial-reflections-on-bum-rush-the-charts/#comment-198 Chris, fantastic lessons here. Thanks for summing them up because I can apply them almost immediately to projects in my own life. <blockquote>"That tells me that we did a great job of reaching our audience, but our audience may be ourselves - the movement didn’t exhibit any exponential characteristics, as you’d normally see from a chain reaction of word of mouth."</blockquote> That may be the problem with being at the end of the long tail, so to speak. When the producers and the consumers are the same people, you have to work extra hard to generate new growth. A challenge of new media is that we don't just need new consumers we need a constant stream of new producers in order to grow. Chris, fantastic lessons here. Thanks for summing them up because I can apply them almost immediately to projects in my own life.

“That tells me that we did a great job of reaching our audience, but our audience may be ourselves – the movement didn’t exhibit any exponential characteristics, as you’d normally see from a chain reaction of word of mouth.”

That may be the problem with being at the end of the long tail, so to speak. When the producers and the consumers are the same people, you have to work extra hard to generate new growth. A challenge of new media is that we don’t just need new consumers we need a constant stream of new producers in order to grow.

]]> By: Amy http://www.christopherspenn.com/2007/03/initial-reflections-on-bum-rush-the-charts/#comment-13430 Amy Sat, 24 Mar 2007 02:34:00 +0000 http://www.christopherspenn.com/2007/03/23/initial-reflections-on-bum-rush-the-charts/#comment-13430 Chris, fantastic lessons here. Thanks for summing them up because I can apply them almost immediately to projects in my own life. <blockquote>"That tells me that we did a great job of reaching our audience, but our audience may be ourselves - the movement didn’t exhibit any exponential characteristics, as you’d normally see from a chain reaction of word of mouth."</blockquote> That may be the problem with being at the end of the long tail, so to speak. When the producers and the consumers are the same people, you have to work extra hard to generate new growth. A challenge of new media is that we don't just need new consumers we need a constant stream of new producers in order to grow. Chris, fantastic lessons here. Thanks for summing them up because I can apply them almost immediately to projects in my own life.

“That tells me that we did a great job of reaching our audience, but our audience may be ourselves – the movement didn’t exhibit any exponential characteristics, as you’d normally see from a chain reaction of word of mouth.”

That may be the problem with being at the end of the long tail, so to speak. When the producers and the consumers are the same people, you have to work extra hard to generate new growth. A challenge of new media is that we don’t just need new consumers we need a constant stream of new producers in order to grow.

]]> By: The BumRushTheCharts Social Media Experiment - Update » Keeeeez - A Social Media Evangelist http://www.christopherspenn.com/2007/03/initial-reflections-on-bum-rush-the-charts/#comment-197 The BumRushTheCharts Social Media Experiment - Update » Keeeeez - A Social Media Evangelist Fri, 23 Mar 2007 20:14:31 +0000 http://www.christopherspenn.com/2007/03/23/initial-reflections-on-bum-rush-the-charts/#comment-197 [...] If the measure of success for this campaign was to achieve the goal of boosting a music artist to the top of Itunes, then the campaign was not successful.  If the goal was to use the power of social media in order to increase awareness and get people to buy records, I think it was pretty successful. There are lessons to be learned with this campaign, which Christopher S. Penn writes about. [...] [...] If the measure of success for this campaign was to achieve the goal of boosting a music artist to the top of Itunes, then the campaign was not successful.  If the goal was to use the power of social media in order to increase awareness and get people to buy records, I think it was pretty successful. There are lessons to be learned with this campaign, which Christopher S. Penn writes about. [...]

]]> By: Lynette Radio http://www.christopherspenn.com/2007/03/initial-reflections-on-bum-rush-the-charts/#comment-196 Lynette Radio Fri, 23 Mar 2007 18:12:53 +0000 http://www.christopherspenn.com/2007/03/23/initial-reflections-on-bum-rush-the-charts/#comment-196 Chris, I just wanted to THANK YOU for being one of the most visable faces of BRTC and completely kicking ass in the process. Thanks for believing in bloggers, podcasters, and indie music. Thanks for being such a strong role model for people in this biz and thanks for everything you do to better both podcasting and the podsafe music scene. You are very appreciated. - Lyn Chris, I just wanted to THANK YOU for being one of the most visable faces of BRTC and completely kicking ass in the process. Thanks for believing in bloggers, podcasters, and indie music. Thanks for being such a strong role model for people in this biz and thanks for everything you do to better both podcasting and the podsafe music scene. You are very appreciated. – Lyn

]]> By: Lynette Radio http://www.christopherspenn.com/2007/03/initial-reflections-on-bum-rush-the-charts/#comment-13429 Lynette Radio Fri, 23 Mar 2007 18:12:00 +0000 http://www.christopherspenn.com/2007/03/23/initial-reflections-on-bum-rush-the-charts/#comment-13429 Chris, I just wanted to THANK YOU for being one of the most visable faces of BRTC and completely kicking ass in the process. Thanks for believing in bloggers, podcasters, and indie music. Thanks for being such a strong role model for people in this biz and thanks for everything you do to better both podcasting and the podsafe music scene. You are very appreciated. - Lyn Chris, I just wanted to THANK YOU for being one of the most visable faces of BRTC and completely kicking ass in the process. Thanks for believing in bloggers, podcasters, and indie music. Thanks for being such a strong role model for people in this biz and thanks for everything you do to better both podcasting and the podsafe music scene. You are very appreciated. – Lyn

]]> By: Jason @ Insomnia Radio http://www.christopherspenn.com/2007/03/initial-reflections-on-bum-rush-the-charts/#comment-195 Jason @ Insomnia Radio Fri, 23 Mar 2007 16:01:34 +0000 http://www.christopherspenn.com/2007/03/23/initial-reflections-on-bum-rush-the-charts/#comment-195 Our UK host just recalled a similar campaign that happened in January: http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=430598&in_page_id=1773 Our UK host just recalled a similar campaign that happened in January:

http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=430598&in_page_id=1773

]]> By: Jason @ Insomnia Radio http://www.christopherspenn.com/2007/03/initial-reflections-on-bum-rush-the-charts/#comment-13428 Jason @ Insomnia Radio Fri, 23 Mar 2007 16:01:00 +0000 http://www.christopherspenn.com/2007/03/23/initial-reflections-on-bum-rush-the-charts/#comment-13428 Our UK host just recalled a similar campaign that happened in January: http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=430598&in_page_id=1773 Our UK host just recalled a similar campaign that happened in January:

http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=430598&in_page_id=1773

]]> By: Jen Pirante http://www.christopherspenn.com/2007/03/initial-reflections-on-bum-rush-the-charts/#comment-194 Jen Pirante Fri, 23 Mar 2007 13:48:06 +0000 http://www.christopherspenn.com/2007/03/23/initial-reflections-on-bum-rush-the-charts/#comment-194 I have to say that this was really interesting to witness and read up on all the information. I read as many articles I could find about iTunes, music gatekeepers, and tried to count up all the tactics used to get the word out about the event. Aside from the fact that I liked the song, I was really curious to see what would happen and I guess we have yet to see if iTunes will reveal any unknown success. I have to say that this was really interesting to witness and read up on all the information. I read as many articles I could find about iTunes, music gatekeepers, and tried to count up all the tactics used to get the word out about the event. Aside from the fact that I liked the song, I was really curious to see what would happen and I guess we have yet to see if iTunes will reveal any unknown success.

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