The PodCamp NYC Top 20 People You Must Meet

Posted by on Mar 30, 2007 in Conferences, PodCamp | 12 comments

After reading my partner and friend Chris Brogan’s latest post, I’ve put together a list of the Top 20 People You MUST Meet at PodCamp NYC. All of them have something in common, and all of them should be on your “networking list”. More in a minute. First, the list:

  • Andrew Gallagher. Technology Coach,NYC Department of Education.To learn more about posting and hosting PodCasting on the Internet. I have used GarageBand to produce some PodCasts, but have yet to learn how to post them on iTunes.
  • Anne Fraser, Participant. I have enjoyed listening and viewing podcasts and teaching teachers and senior citizens the advantage of podcasts in their lives. I would like to learn more about podcasts and how they are useful to people of all ages.
  • Ava Barzvi I’m just starting to think about starting my own podcast, after helping others promote theirs!
  • Ben Velez. Marketing. Looking to learn the basics to set up and grow my own podcast.
  • Bill Rowalnd. Eager participant, newbie interested in learning more about this creative medium.
  • Carol Cox. Science teacher, The Dalton School. Looking to learn what is new and how toapply it to my classroom work with the little ones – I teach gr. K – 3.
  • Cynthia Meyers. Professor, College of Mount Saint Vincent. Wants to learn more for teaching a New Technologies course.
  • Darlene Liebman. Producer, HowCast. I want to start a podcast, but not sure how.
  • Dave Mangano. New podcaster, who wants to network and learn from others about developing content and building an audience.
  • Dina Rosen. Asst. Professor, Kean University. Looking for information on practices and research related to podcasts, especially as a learning tool.
  • Faith McLellan – Participant. Looking forward to learning the ropes!
  • Gary Taylor Assistant Headmaster, Wooster School. Learn about social media and marketing opportunities vis podcasting.
  • Gene Desepoli Looking for a good understanding of what I need to get started in podcasting re: equipment and services like libsyn, wordpress, etc.
  • Greg Cannon Participant looking for ideas, inspiration, and some ideas on possibly starting a podcast.
  • Jacqueline Cantwell. Law librarian, Brooklyn Supreme Court of Law. Our library is thinking of starting podcasting. I need to get up to speed on technology and content presentation.
  • Jacqueline Dolly Senior Director, Marketing and Communications, Junior Achievement of New York. Wish to learn more about podcasting and techniques/strategy.
  • Jill Neimark, Participant. I look forward to learning How to Podcast.
  • Nancy Sharoff. Ellenville Elementary School. I’d like to learn more about podcasting and how to incorporate it into a 5th/6th grade math class.
  • Scott Russell. I hope to learn more about the Podcast culture and get ideas to motivate my efforts to create a Podcast of my own.
  • Tynisha Thompson I am hoping to learn more about podcasting and network with some of my podcast heroes, like Leesa Barnes and Jason Van Orden. I’m hoping to get the kick in the pants I need to start my own podcast this year.

Now, what’s the common thread? These people are a selection from the registrant list of new people in podcasting, either looking to get started, or just fresh out of the gates. They are tomorrow’s rockstars. They are the people who are going to bring fresh ideas, fresh concepts, and fresh talent to podcasting, to keep it new and exciting, to dream up ways of using new media that aren’t even on our radar scopes now.

If you come to PodCamp NYC looking to meet rockstars, you will. But if you come to PodCamp NYC looking to meet tomorrow’s rockstars, you’ll get an inside edge that no one else has.

Twitter Updates for 2007-03-29

Posted by on Mar 29, 2007 in Twitter | 0 comments

  • Doing a little stumping on LinkedIn for PodCamp NYC. They’re still short about $5K despite massive campaigning. #
  • Going to go hunting for venues for JobCamp now. #
  • Planning out tomorrow’s episode. It’s Financial Aid Podcast #500. Got something to say? 206-350-1208 #
  • In Second Life at Matthew Ebel concert. http://www.MatthewEbel.com/treehouse/ #
  • Matthew Ebel concert MOVED: http://www.matthewebel.com/treehouse #
  • @DrewOlanoff: urltea.com #
  • @JaffeJuice: ask Chris Brogan to do his BarCamp Boston presentation on social networking in the 1700s. It’s phenomenal. #
  • asleep #
  • Off to work. Got new Matthew Ebel bootlegs loaded on the iPod. #
  • Final call for comments for Financial Aid Podcast 500: call 206-350-1208, leave a message! #
  • @Bryper: heck no. The community’s been so generous with feedback, there’s not much show left for me to do :) You all rock! #
  • Pitching in as I can to help PodCamp NYC. Budget shortfall ~ $5K due to venue change. Sponsors needed, financialaidpodcast at gmail.com #
  • PodcastingTricks.com says avoid Google Pay Per Action. I think Scott’s conclusions are wrong. http://urltea.com/2r1 What do you think? #
  • @jmoonah: Don’t discount Soundtrack Pro. For intense audio editing, it whips the pants off of Audition. For super fast video prod – iMovie #

Scott Bourne says to avoid PPA – but he may be wrong

Posted by on Mar 29, 2007 in Advertising | 12 comments

Scott Bourne, author of the PodcastingTricks.com blog, had this to say about PPA recently:

This allows advertisers to define an expected result such as a user downloading a demo version of software or buying a book. When that action takes place (and only when that action takes place) the publisher of the ad gets paid.

Here’s the problem with PPA and other recent advertising schemes aimed at requiring online media advertising sellers to perform at levels over and above their competition. . . It isn’t fair!

Let’s say you run an ad for Visa. The action they are willing to pay for is applying for a credit card online. As the publisher, you only get paid if that transaction takes place as described. For instance, if your audience sees/hears the ad and takes action somewhere else (by calling an 800-number or applying for a Visa card at their bank) you don’t get paid.

So while the advertiser gets exposure, gets to extend or re-inforce their brand, gets to educate their prospects, you ONLY get paid if the transaction happens immediately at your site.

Here’s where I think Scott’s conclusion doesn’t work for me. Advertisers are willing – at least the ones with foresight – to pay more for performance, particularly in highly competitive verticals. The further down the funnel a PPA program can go, the more the advertiser will pay, because you’re offloading risk to your content producers.

As an example, I work at the Student Loan Network, and we have both an affiliate program (which is essentially PPA) and Adwords campaigns. We pay up a fair amount per click via Adwords, but because of constant abuses on the content network, we’ve restricted our spend to the search network only, meaning that podcasters earn NO money from us whatsoever.

Conversely, for every returned student loan consolidation application we get from you as an affiliate, we pay $100. Given that most podcast web sites don’t drive huge volumes of traffic (thereby making CPM and PPC worthwhile), running media-style impression campaigns still won’t pay off.

PPA/Sponsorship/Affiliate programs stand, in my view, to be the best bang for the buck for podcasters because podcasters have a close relationship with their audiences – closer than, say, an advertiser in the NY Times or on FOX. If you’ve earned your audience’s trust, when you tell them to check out product X on your web site, you should see high conversion, and with PPA, that means the potential for some serious revenue.

Are you reinforcing the advertiser’s brand with PPA? Yes – but no more so than with CPM or PPC advertising models. At least with PPA, chances are the payouts will be higher – and if you can’t motivate your audiences to support your show via the advertising channel you’ve selected, then it’s more an indicator that you need to boost your persuasion power with your audience than a flaw in the advertising model.

But I may be wrong, too.

Twitter Updates for 2007-03-28

Posted by on Mar 28, 2007 in Twitter | 0 comments

  • Blogging how to make blog tag games pay off for you: http://urltea.com/2k8 #
  • FAP499 published late. Had to take the car in for service. http://urltea.com/2kb what to do for episode 500? #
  • @JustinKownacki: where in god’s name is “Hire STBD” button on STBD homepage? Was looking for it to give to Bryper #
  • @JustinKownacki: Custom videos menu item goes to blank page on Mac OS X/Camino 1.0.4 #
  • @JustinKownacki: http://www.financialaidpodcast.com/ADSTBDHire.jpg #
  • Got a Digg for Drew Olanoff (twitter.com/drewolanoff) ? http://urltea.com/2l3 #
  • finishing lunch, deciding what project to attack next. #
  • Episode 500 of the Financial Aid Podcast is tomorrow. Stop on by and say hello: 206-350-1208. #

Preserve the chain – how to make blogtag more valuable

Posted by on Mar 28, 2007 in Blog Tag, Blogging | 2 comments

I inadvertently put a twist on blog tag games that makes total sense. When Chris Brogan tagged me with Aidan Hatch’s game, I added to it that you had to keep the chain alive – repost everyone who was tagged before you. This accomplishes three things:

  1. Lets you see who has gone before you and how long the chain is.
  2. Gives inbound link love to those before you
  3. Incentivizes you to preserve the rule so that people you tag link back to you in future generations

The last time we saw this kind of link generation was with the 2000 Bloggers project, and that brought lots of link love to everyone involved. This is a classic network effect – every person who fully participates brings added value to all the other participants, and encourages future participation, just like the purchase of every fax machine makes previous buyers’ purchases more valuable.

Finally, a benefit to those social scientists among us – this lets you create trees and maps with greater ease.

The next time you play a game of blog tag, will you preserve the chain?